In the past few months, AIP Foundation has been hard at work providing vital information, training, and resources to children and adults in Cambodia. Read below for more.
Mothers honored with International Women’s Day road safety forum
06-03-2019- Phnom Penh, Cambodia
Mothers share ideas about how protect their communities from road fatalities
In support of International Women’s Day, we organized a helmet use forum for 30 mothers at Hun Sen Krong Primary School in Cambodia. The forum is a vital part of the Helmets for Families program, which is sponsored by Manulife Cambodia. The mothers received information on the impact of road crashes on society and their families, the relationship between injury prevention and helmet use, and their role in encouraging helmet use among their families. Additionally, the mothers learned about Cambodian traffic law in Cambodia and safer behavior tips for the upcoming Khmer New Year.
Following with this crucial event, 300 students from Hun Sen Krong Primary School were shown the importance of helmets, traffic signs, pedestrian and passenger behavior. This follow-up training comes after the 1,055 helmets donated to teachers, students, and parents in November 2018. We are working in collaboration with the Ministry of Education, Youth, and Sport, General Commiserate of National Police, and National Road Safety Committee to implement other activities at Hun Sen Krong Primary School over the coming year.
Stakeholders evaluate Cambodia’s road safety progress at annual conference
13-12-2018- Phnom Penh, Cambodia
Stakeholders gather to discuss Cambodia’s progress towards its road safety goals
AIP Foundation and the Coalition for Road Safety (CRY) convened an annual conference on road safety with support and participation of the National Road Safety Committee (NRSC) and National Police. The conference was supported by Manulife Cambodia, Cambodia Airports, Royal Cambodian Limousine Service, Chip Mong Insee, Forte Insurance, Canhomes, and Mercedes Benz. The conference was attended by over 350 delegates from the government and private sector. Conference participants exchanged knowledge and discussed practical strategies to achieve Cambodia’s road safety goals in support of the WHO Decade of Action for Road Safety.
The conference highlighted Cambodia’s “Eight Pillars” of road safety using discussion and information sessions to outline current interventions, recommendations and current progress toward Cambodia’s road safety targets. The ‘Eight Pillars’ of road safety include: safe road users; safe infrastructure; better road safety management; safer vehicles, improved emergency medical assistance, law amendment and enforcement, expansive driver licensing and management, and evaluation of passenger and goods transport services.
The NRSC led a discussion with stakeholders on effective strategies to encourage government institutions, civil society organizations, private sector, youth, and the public to take joint and robust action to reduce and prevent road crash deaths and injuries. Senior government representatives who spoke included H.E Sun Chanthol, Senior Minister, Minister of Public Works and Transport and Permanent Vice Chairman of the National Road Safety Committee.
Please see more photos from the conference here
Over 240 students get life-saving simulation training in Preah Sihanouk Province
31-01-2019- Phnom Penh, Cambodia
Manulife volunteers enforce safe pedestrian and motorcycle behaviors through a driving simulation
Over 240 primary school students from Hun Sen Krong Primary School were trained in how to handle real-life traffic situations that confront the children everyday on the roads in their communities.This training is a part of the Helmets for Families program, which is sponsored by Manulife Cambodia. Ten volunteers from Manulife Cambodia volunteered to educate the students by riding their two-wheelers through a driving simulation in order to educate the students on how to handle common road safety scenarios. There was also a motorcycle driving simulation that allowed students to experience what it feels like to ride a motorcycle and avoid road hazards and distractions. Students were also provided with road safety information on traffic laws, wearing a helmet, and safe practices as pedestrians, cyclists and when riding a motorcycle. At the end of the training the students participated in a Q&A to test their road safety knowledge.
Please see more photos here
These past few months, AIP Foundation has been hard at work in Cambodia to provide life-saving helmets to students in Preah Sihanouk Province. Additionally, we partnered with Manulife to train teachers and install road safety murals at primary schools. For more of our recent work, please read on.
Manulife Cambodia CEO and General Manager, Robert J. Elliot joins stakeholders for ceremonial helmet handover
Helmets for Families helps protect the children of Preah Sihanouk Province
12-11-2018- Preah Sihanouk Province, Cambodia
With the support of Manulife, Helmets for Families donated more than 1000 helmets to students, teachers and parents at Hun Sen Krong Primary School in Preah Sihanouk District. Training workshops were also held for more than 100 parents to promote helmet use. Helmets for Families is focused on engaging parents – especially mothers – as role models in child helmet use.
The event was attended by senior representatives from the General Secretariat of National Road Safety Committee, Deputy Governor of Preah Sihanouk Province, road safety stakeholders, development partners, private sector partners, parents, students, staff and administration team of Hun Sen Krong Primary School, members of the press, Management team and staff of Manulife Cambodia, and AIP Foundation staff.
Helmets for Families will operate in Preah Sihanouk Province through 2018 and 2019 academic year. Road deaths have increased by 10% in in the province since 2017, making it the eleventh highest province for road crashes. AIP Foundation’s goal is to continue increase awareness about the importance of helmet use for all in Preah Sihanouk Province.
Please see all photos from the event here.
Please read the press release from the event here.
Primary school teachers in Preah Sihanouk commit to enforcing child helmet use
25-10-2018- Preah Sihanouk Province, Cambodia
Teachers collaborate on teaching materials to promote helmet use at the school
The Helmets for Families program supported by Manulife Cambodia, trained 42 teachers at Hun Sen Krong Primary School on motorcycle helmet use. Hun Sen Krong Primary School is especially vulnerable, as approximately 80-95% students commute by motorcycle or bicycle, yet less than 10% wear helmets. Students and teachers are extremely vulnerable to road crashes, particularly during rush hour when they are commuting to and from school. The training focused on the benefits of correct helmet use for families and community, highlighting teachers must play an active role to ensure that their students wear helmets every time they travel by bicycle and motorcycle. The teachers shared their experiences and brainstormed techniques on how to encourage students to always wear their helmets. Teachers and coordinators created workplans, lesson plans and teaching materials to prepare them to take action after the training. At the conclusion of the training, teachers committed to putting helmets on their students, no matter the distance or travel time, when riding on a motorcycle.
Please see more photos from the launch here.
Helmets for Families volunteers promote helmet use with road safety murals
26-10-2018- Preah Sinhanouk Province, Cambodia
Manulife employees paint positive helmet wearing images on the school wall
Manulife employees coordinated with AIP Foundation staff to paint road safety murals at Hun Sen Krong Primary School. This volunteerism is part of the Helmets for Families program implemented by AIP Foundation and supported by Manulife Cambodia since 2012. The murals will be up for the whole 2018-2019 school year to ensure students correctly wear helmet during commute to school and travel as motorcycle passengers or as bicyclists.
Helmets for Families will operate in Preah Sihanouk Province through 2019. Road deaths have increased by 10% in in the province since 2017, making it the fifth highest province for road crash cases. AIP Foundation’s goal is to continue increase awareness about the importance of helmet use for all in Preah Sihanouk Province where there is unmet need.
Please see more photos here.
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Helmets for Families partner Manulife Cambodia wins four International Customer Relationship Excellence Awards
15-06-2018
Children participating in the Helmets for Families program in Kampong Cham City
AIP Foundation’s partner on the Helmets for Families program, Manulife Cambodia won four prestigious awards at the 2018 International Customer Relationship Excellence (CRE) Awards ceremony organized by the Asia Pacific Customer Service Consortium on 15 June, 2018. The award categories included: Best Corporate Brand of the Year, Customer Engagement Programme of the Year, Corporate Social Responsibility Leadership of the Year, and CEO of the Year in the Insurance Category – a special award from the Asia Pacific Customer Service Consortium (APCSC) recognizing Manulife Cambodia CEO and General Manager Robert Elliott.
Since 2017, AIP Foundation has partnered with Manulife Cambodia to implement the Helmets for Families program. The program targets children and their road safety role models – their parents. Overall, 935 students, 43 teachers, and 70 mothers (1,048 total) were direct beneficiaries of program activities. Since helmet delivery in November 2017, rates of helmet use increased from 3% to 95%. AIP Foundation and Manulife Cambodia will continue Helmets for Families through the 2018-2019 school year. The program will be implemented in a primary school in Preah Sihanouk Province beginning in November 2018 and ending in August 2019. It is expected that 945 students, 40 teachers, and 70 parents (1,055 total) will receive helmets from the program.
Please click here to read the full article.
Youth road safety ambassadors visit local communities to educate on dangers of distracted driving
22-06-2018- Phnom Penh, Cambodia
Safety Delivered ambassadors speak with a local pharmacy employee about distracted driving.
Throughout May and June, 60 youth road safety ambassadors from our Safety Delivered program visited businesses, households, and schools across four districts of Phnom Penh to educate residents on the dangers of using a mobile phone while driving. The students distributed educational pamphlets to the community members, put up banners, and answered questions on distracted driving during the meetings. Other forms of dangerous distracted driving behaviors were also discussed as part of the awareness raising campaign. In total, the students reached an estimated 45,000 members of the community with their messaging. The awareness campaign is part of our Safety Delivered program sponsored by The UPS Foundation.
View more photos of the students meeting with community members here.
Manulife volunteers and local police engage with Kampong Cham community on road safety concepts
12-07-2018- Kampong Cham, Cambodia
Police officer teaches important road safety signs to a student at Veal Vong Primary School.
As part of our Helmets for Families program in Kampong Cham City, 11 Manulife staff volunteers had the opportunity to ‘meet and greet’ with their local community while distributing leaflets on helmets and road safety. Manulife volunteers toured the local streets and engaged with over 600 business owners and residents to clarify road safety issues and to support the message of why wearing a helmet when driving a motorcycle is essential.
Later the same day, Kampong Cham-based police officers and AIP Foundation staff conducted a training session with 160 Veal Vong Primary School students aimed at improving students’ knowledge and awareness on road safety issues. The police officers encouraged students to always practice good road safety behaviors that would keep them safe while traveling on the road, either as a pedestrian, cyclist, or as a passenger on a motorcycle. The students were then given a knowledge test by AIP Foundation staff on the lessons they had been taught.
View more photos from the outreach program and training session here.
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Dear Friends and Supporters,
As we move from spring into summer, the school year is drawing to a close - but our work continues. Throughout Cambodia, we are continuing to implement sustainable, effective initiatives to help work towards our goal of ensuring that every child has the right to travel safely on the roads. Read on for more information about our recent activities:
International Women’s Day observed with road safety forum
01 March, 2018 – Kampong Cham
In support of International Women’s Day, we organized a helmet use forum for 40 mothers at Veal Vong Primary School in Cambodia. The forum is a vital part of the Helmets for Families program, which is sponsored by Manulife Cambodia Plc. The mothers received information on the impact of road crashes on society and their families, the relationship between injury prevention and helmet use, and their role in encouraging helmet use among their families. Additionally, the mothers learned about the revised road traffic law in Cambodia, which now mandates that motorcycle passengers, including children over three years, wear a helmet when riding a motorcycle.
In addition to providing road safety education, our Helmets for Families program donated 1,048 helmets to teachers, students, and parents of Veal Vong Primary School in November 2017. We are collaborating with the Ministry of Education, Youth and Sport, General Commiserate of National Police, and National Road Safety Committee to implement other activities at Veal Vong Primary School over the coming year.
Over 1,000 helmets donated to province that accounts for 5% of nationwide road crash casualties
31 March, 2018- Kampong Cham
Over 1,000 quality helmets were donated to students and teachers from Batheay Primary School and High School as part of our Safety Delivered program supported by The UPS Foundation. Located on National Road 6A in Kampong Cham Province, the Batheay school district has recorded a high number of road crashes. In 2017, three people from the Batheay Primary School were injured in crashes, and between 2012 and 2017, five people died and 15 were seriously injured, including an ex-school director. In 2016, road crash casualties in Kampong Cham Province accounted for 5% of the nationwide total, with 86 people killed in the province.
During the week leading up to the helmet handover ceremonies, a road safety teacher training was conducted by AIP Foundation staff. A total of 68 teachers from both the high school and primary school attended the education session, which empowered them with the tools and training to pass on road safety knowledge to their students.
“This training is quite new for me and highly crucial towards being aware in order to avoid a road crash. I will distribute this information to my students, colleagues, and people in the community so they can better protect themselves from a road crash,” said Ms. Siv Chanthrea, School Principal of Samdech Akka Moha Sena Padei Techo Hun Sen Batheay.
View more photos from the helmet handover ceremony and trainings here.
Youth ambassadors deliver distracted driving messaging to 1,000 people before Khmer New Year celebrations
09-11 April, 2018- Phnom Penh
University students from our Safety Delivered program's youth ambassador network took to major arterial roads in Phnom Penh in order to spread awareness about distracted driving ahead of the Khmer New Year holiday. H.E. Min Meanvy, General Secretariat of the National Road Safety Committee, also participated in the initiative to show her support.
Statistics indicate that in Cambodia, a high number of road crashes occur around major holidays as many citizens travel across provinces to enjoy time with family and friends at home. During the three days of the campaign, approximately 1,000 road users were educated on the dangerous consequences of mobile phone use while driving, speeding, drunk driving, and not using a helmet. The road safety ambassadors volunteered their time and enthusiasm to ensure these road safety messages were delivered to road users.
View more photos from the campaign here.
460 students use course to experience road dangers in a safe environment
24 & 31 May 2018- Phnom Penh
Over 460 primary school students practiced their road safety knowledge by riding their bicycles through a course simulating real-life traffic situations that confront the children everyday on the road. A motorcycle driving simulator was also present that allowed students to experience what it feels like to ride a motorcycle and avoid road hazards and distractions. The traffic course and motorcycle driving simulator were components of two road safety trainings organized by AIP Foundation and Honda for primary school students in May. AIP Foundation staff, Honda volunteers, and youth road safety ambassadors from Phnom Penh International University and the University of Cambodia provided guidance and corrected mistakes made by the students while on the course. They also provided road safety information on traffic laws, wearing a helmet, and being safe as pedestrians, cyclists and when riding a motorcycle. At the end of the training, the students participated in a Q&A to test their road safety knowledge.
View more photos from the trainings here.
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Thanks to you, our friends and supporters, we have been able to get 2018 off to a great start as we continue our initatives to keep children safe on the roads in Cambodia. Young people are among our most important road safety advocates - and we want to make sure they have the tools to succeed. From extracurricular activities to emojis, we work with students and young people to help create safer roads for the future. Read on to find out more about our achievements over the past few months:
New road safety ambassadors educate 2,253 students through Safety Delivered program
26 December, 2017- Phnom Penh
Twenty-seven newly trained ambassadors from the Safety Delivered program carried out education and awareness raising activities on road safety and helmet use for 2,253 students from Preak Leap Primary School and Neak Oknha Mohapheakdey Hun Neang Beong Trabeak South Primary School. The road safety ambassadors used extracurricular activities such as interactive games and question and answer to make learning about road safety concepts engaging for the students. Each of the students, as well as 85 teachers, also received a new helmet at the event.
Honored guests included Mr. Chhoun Voun, Deputy Director General of Transport and Permanent Deputy Secretary General of the National Road Safety Committee as well as local government officials, AIP Foundation staff, and the schools' management.
View more photos here.
Manulife Cambodia receives award from government for contributions to road safety education
24 January, 2018- Phnom Penh
More than 300 government officials and representatives from nongovernmental organizations, the private sector, and media attended a ceremony in Phnom Penh awarding Manulife Cambodia’s CEO Mr Robert Elliott with a Certificate of Appreciation. The award was in recognition of Manulife’s commitment to road safety education in Cambodia in 2017.
AIP Foundation and Manulife recently celebrated six years of partnership through the Helmets for Families program. During that time, the program has donated over 4,500 helmets to the most vulnerable road users.
Emojis take on sinister role in new campaign addressing distracted driving among youth
27 February, 2018 – Phnom Penh
A new safety campaign will integrate media- and community-based approaches to address distracted driving among 15 to 29 year olds. The campaign’s slogan is “Leave your phone alone or you could be next!” and features a sinister, evil emoji character as its key visual. It will be broadcast through a public service announcement on national television channels and disseminated through digital channels via an online media campaign. We are leading the initiative as part of The UPS Foundation-supportedSafety Delivered program, and working in close consultation with the Cambodian National Police, the National Road Safety Committee, and representatives from relevant ministries and target universities.
The campaign’s television commercial (TVC) takes the familiar icon of a cute and innocent emoji and turns it into a lethal killer on the road, by featuring a malicious emoji that preys on distracted motorcyclists. Through this innovative reimagining of common road situations into horror movie scenes, the campaign addresses the consequences of unsafe behaviors such as calling, text messaging, and using the Internet. These behaviors cause a driver to become distracted, slow his or her reaction time, and affect his or her ability to make safe driving decisions.
View more photos from the TVC launch event here.
Read the full press release here.
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