Child Protection Cambodia Project #15183

Protect Cambodian Children from Brain Injury

by AIP Foundation

Project Report | Jun 18, 2018
Over 1,000 students receive helmets in Cambodia

By Samantha Serafica | Communications & Development Coordinator

40 mothers participate in a helmet use forum

Dear Friends and Supporters,

As we move from spring into summer, the school year is drawing to a close - but our work continues. Throughout Cambodia, we are continuing to implement sustainable, effective initiatives to help work towards our goal of ensuring that every child has the right to travel safely on the roads. Read on for more information about our recent activities:

International Women’s Day observed with road safety forum
01 March, 2018 – Kampong Cham

In support of International Women’s Day, we organized a helmet use forum for 40 mothers at Veal Vong Primary School in Cambodia. The forum is a vital part of the Helmets for Families program, which is sponsored by Manulife Cambodia Plc. The mothers received information on the impact of road crashes on society and their families, the relationship between injury prevention and helmet use, and their role in encouraging helmet use among their families. Additionally, the mothers learned about the revised road traffic law in Cambodia, which now mandates that motorcycle passengers, including children over three years, wear a helmet when riding a motorcycle.

In addition to providing road safety education, our Helmets for Families program donated 1,048 helmets to teachers, students, and parents of Veal Vong Primary School in November 2017. We are collaborating with the Ministry of Education, Youth and Sport, General Commiserate of National Police, and National Road Safety Committee to implement other activities at Veal Vong Primary School over the coming year.

Over 1,000 helmets donated to province that accounts for 5% of nationwide road crash casualties
31 March, 2018- Kampong Cham

Over 1,000 quality helmets were donated to students and teachers from Batheay Primary School and High School as part of our Safety Delivered program supported by The UPS Foundation. Located on National Road 6A in Kampong Cham Province, the Batheay school district has recorded a high number of road crashes. In 2017, three people from the Batheay Primary School were injured in crashes, and between 2012 and 2017, five people died and 15 were seriously injured, including an ex-school director. In 2016, road crash casualties in Kampong Cham Province accounted for 5% of the nationwide total, with 86 people killed in the province.

During the week leading up to the helmet handover ceremonies, a road safety teacher training was conducted by AIP Foundation staff. A total of 68 teachers from both the high school and primary school attended the education session, which empowered them with the tools and training to pass on road safety knowledge to their students.

“This training is quite new for me and highly crucial towards being aware in order to avoid a road crash. I will distribute this information to my students, colleagues, and people in the community so they can better protect themselves from a road crash,” said Ms. Siv Chanthrea, School Principal of Samdech Akka Moha Sena Padei Techo Hun Sen Batheay.

View more photos from the helmet handover ceremony and trainings here.

Youth ambassadors deliver distracted driving messaging to 1,000 people before Khmer New Year celebrations
09-11 April, 2018- Phnom Penh

University students from our Safety Delivered program's youth ambassador network took to major arterial roads in Phnom Penh in order to spread awareness about distracted driving ahead of the Khmer New Year holiday. H.E. Min Meanvy, General Secretariat of the National Road Safety Committee, also participated in the initiative to show her support.

Statistics indicate that in Cambodia, a high number of road crashes occur around major holidays as many citizens travel across provinces to enjoy time with family and friends at home. During the three days of the campaign, approximately 1,000 road users were educated on the dangerous consequences of mobile phone use while driving, speeding, drunk driving, and not using a helmet. The road safety ambassadors volunteered their time and enthusiasm to ensure these road safety messages were delivered to road users.

View more photos from the campaign here.

460 students use course to experience road dangers in a safe environment
24 & 31 May 2018- Phnom Penh

Over 460 primary school students practiced their road safety knowledge by riding their bicycles through a course simulating real-life traffic situations that confront the children everyday on the road. A motorcycle driving simulator was also present that allowed students to experience what it feels like to ride a motorcycle and avoid road hazards and distractions. The traffic course and motorcycle driving simulator were components of two road safety trainings organized by AIP Foundation and Honda for primary school students in May. AIP Foundation staff, Honda volunteers, and youth road safety ambassadors from Phnom Penh International University and the University of Cambodia provided guidance and corrected mistakes made by the students while on the course. They also provided road safety information on traffic laws, wearing a helmet, and being safe as pedestrians, cyclists and when riding a motorcycle. At the end of the training, the students participated in a Q&A to test their road safety knowledge.

View more photos from the trainings here.

Bantheay Primary School receives over 1000 helmets

Road users receive education before Khmer New year

Students practice skills on a road safety course

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Mar 21, 2018
Getting students involved through education and emojis

By Samantha Serafica | Communications & Development Coordinator

Students wear their new Safety Delivered helmets.

Thanks to you, our friends and supporters, we have been able to get 2018 off to a great start as we continue our initatives to keep children safe on the roads in Cambodia. Young people are among our most important road safety advocates - and we want to make sure they have the tools to succeed. From extracurricular activities to emojis, we work with students and young people to help create safer roads for the future. Read on to find out more about our achievements over the past few months:

New road safety ambassadors educate 2,253 students through Safety Delivered program
26 December, 2017- Phnom Penh

Twenty-seven newly trained ambassadors from the Safety Delivered program carried out education and awareness raising activities on road safety and helmet use for 2,253 students from Preak Leap Primary School and Neak Oknha Mohapheakdey Hun Neang Beong Trabeak South Primary School. The road safety ambassadors used extracurricular activities such as interactive games and question and answer to make learning about road safety concepts engaging for the students. Each of the students, as well as 85 teachers, also received a new helmet at the event.

Honored guests included Mr. Chhoun Voun, Deputy Director General of Transport and Permanent Deputy Secretary General of the National Road Safety Committee as well as local government officials, AIP Foundation staff, and the schools' management.

View more photos here.

Manulife Cambodia receives award from government for contributions to road safety education
24 January, 2018- Phnom Penh

More than 300 government officials and representatives from nongovernmental organizations, the private sector, and media attended a ceremony in Phnom Penh awarding Manulife Cambodia’s CEO Mr Robert Elliott with a Certificate of Appreciation. The award was in recognition of Manulife’s commitment to road safety education in Cambodia in 2017.

AIP Foundation and Manulife recently celebrated six years of partnership through the Helmets for Families program. During that time, the program has donated over 4,500 helmets to the most vulnerable road users.

Emojis take on sinister role in new campaign addressing distracted driving among youth
27 February, 2018 – Phnom Penh

A new safety campaign will integrate media- and community-based approaches to address distracted driving among 15 to 29 year olds. The campaign’s slogan is “Leave your phone alone or you could be next!” and features a sinister, evil emoji character as its key visual. It will be broadcast through a public service announcement on national television channels and disseminated through digital channels via an online media campaign. We are leading the initiative as part of The UPS Foundation-supportedSafety Delivered program, and working in close consultation with the Cambodian National Police, the National Road Safety Committee, and representatives from relevant ministries and target universities.

The campaign’s television commercial (TVC) takes the familiar icon of a cute and innocent emoji and turns it into a lethal killer on the road, by featuring a malicious emoji that preys on distracted motorcyclists. Through this innovative reimagining of common road situations into horror movie scenes, the campaign addresses the consequences of unsafe behaviors such as calling, text messaging, and using the Internet. These behaviors cause a driver to become distracted, slow his or her reaction time, and affect his or her ability to make safe driving decisions.

View more photos from the TVC launch event here.

Read the full press release here.

Manulife receives a certificate of appreciation.

Promotional image from the emoji TV campaign.

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Dec 22, 2017
Helmets for Families expands to new province that accounts for 5% of Cambodia's crash-related deaths

By Samantha Serafica | Communications & Development Coordinator

Volunteers and staff paint a road safety mural.

In the last few months of 2017, AIP Foundation hosted several helmet safety activities with families throughout Cambodia. In November, our Helmets for Families program celebrated six years and expanded to a new school and province. Read on for more on how AIP Foundation has been working with key stakeholders to keep children safe in Cambodia.

Helmets for Families paints road safety mural to celebrate new school launch
14 October, 2017 – Kampong Cham

In preparation for the launch of the Helmets for Families program at Vealvong Primary School in Kampong Cham, Manulife employees volunteered their time to paint a road safety mural for the school community. This mural will serve as a reminder for students, staff, and their families of how to correctly wear a helmet whenever they travel by motorcycle or bicycle. TheHelmets for Families program will be implemented for the 2017 to 2018 school year by AIP Foundation and is sponsored by Manulife Cambodia.

View more photos from the volunteer event here.

Student ambassadors promote safe road behaviors during Cambodian Water Festival
03 November, 2017- Siem Reap

Members of the Youth Ambassadors for Road Safety (YARS) program in Siem Reap promoted safe road behaviors for road users during Bon Om Touk, or the Cambodian Water Festival. The Water Festival is an important national holiday taking place over three days, but it is also known as one of the deadliest times in Cambodia in terms of road crashes. Every year, the increased travel across provinces, within Phnom Penh, and along main roads during this holiday period results in a rise in road crash casualties.

View more photos of the event here.

Helmets for Families expands to new province that accounts for 5% of Cambodia’s crash-related deaths
11 November, 2017- Kampong Cham Province

Helmets for Families, sponsored by Manulife Cambodia, celebrated its sixth anniversary by expanding its road safety education to Veal Vong Primary School in Kampong Cham Province. This year, over 1,000 high-quality helmets were donated to the community, as well as an education program on road safety awareness to students. Veal Vong Primary School was selected because of its location in a high-risk and traffic-dense area in a province where 80% of children travel as motorcycle passengers and bicycle riders. In 2016 alone, 86 people were killed in road crashes in Kampong Cham Province, accounting for 5% of the nationwide total. Five students and four teachers from Veal Vong Primary School were also injured in road crashes in 2016. Helmets for Families will provide quality helmets and road safety training for those in the community that are most vulnerable.

More than 1,000 students, parents, teachers, government officials, media, and community members attended the event. Notable representatives included H.E. Kouch Chamroeurn, Governor of Kampong Cham Province; H.E. Min Meanvy, Secretary of State of Public Works and Transport; Mr. Robert Elliott, CEO and General Manager of Manulife Cambodia; and Mr. Pagna Kim, Cambodia Country Director of AIP Foundation.

The Helmets for Families program has provided nearly 5,000 helmets and 18 road safety training seminars to more than 600 people since the partnership with Manulife Cambodia launched in 2012.

View more photos from the event here.

Read the full press release here.

300 helmets delivered to most at-risk students in Siem Reap through YARS initiative
03 November, 2017- Siem Reap

The Young Ambassadors for Road Safety (YARS) network, in partnership with the Australian Embassy’s Direct Aid Program, donated 300 helmets to students from Samdech Decho Hun Sen Krous, Phnum Thnol, and Por Langkar Primary Schools in Siem Reap.

Delighted students took part in games organized by the student ambassadors that introduced road safety concepts in an engaging and educational manner. The YARS team also provided Iinstructions on how to wear a helmet correctly to each of the 300 recipients. YARS is a safety awareness initiative that empowers university students to design and implement practical road safety awareness behaviors for their peers and local community primary school students.

450 people attended the ceremonies throughout the day, including officials representing the Department of Public Work and Transport, Siem Reap Traffic Police, and the Commune Council as well as students, teachers, school management, AIP Foundation staff, and YARS members.

View more photos from the ceremony here.

Students speak with the community on road safety.

Helmets for Families expands to Kampong Cham.

A YARS team member helps a student wear a helmet.

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