By Manisha Gupta | Project Leader
Dear Donor,
We are all passing through a difficult phase where COVID-19 has taken the entire world in its grip.
Operation ASHA, its staff and communities have all joined in the fight against this pandemic.
At the same time, we continue to provide end to end services of high quality to our TB patients and their families and communities. In our tradition of developing and implementing unique innovations, this World TB Day, we are making our eCounselling videos available to the entire world. This video-based counselling has also been built into an eCounselling software application which can be run on any Android device.
Use of these videos to counsel patients before the onset of TB treatment, during treatment and before the onset of continuation phase improved adherence among intervention group by 9%, in a random
distribution, with all other conditions remaining same, ceteris parabus.
The eCounselling application was launched country wide in Cambodia on May 9 last year
(https://www.phnompenhpost.com/national/e-counselling-app-launched-strengthen-tuberculosis-
treatment). Not only that, it has also been used in India, Afghanistan and Zambia. Since then we have
made critical improvements in the eCounselling software. eCounselling Application support has been
provided so far to 18465 patients with nearly 5600 hours of watch time.
These videos and the eCounselling application are a gift from our partner, QualComm Wireless Reach , to the world.
At this time, we are making the videos available to every TB patient, health worker, trainers, experts and organizations globally. Stay tuned for the release of videos in Hindi and Marathi and
the eCounselling software.
Click here to download the videos and join us in improving the lives of TB patients world over.
Awards and Media mentions:
Operation ASHA won the FIFTH ESTATE GRANT of HCL Foundation in the Health category at HCL
Technologies. It was an honour for our CEO, Mr Sandeep Ahuja, to receive the award from Shri Shiv
Nadar, Ms Roshni Nadar, and the living legend Shri Kapil Dev.
OpASHA's unique model was recognized by USAID - US Agency for International Development in a case study that noted "Operation ASHA’s key strength is the
combination of community empowerment, biometric technology, and fingerprint identification to track
adherence to medication and ultimately decrease the burden of TB in communities and the prevalence
of MDR-TB& quot;
Read the full article here (Page-99 to 102)
https://pdf.usaid.gov/pdf_docs/pa00mq9w.pdf
On this “World TB Day” Operation ASHA’s CEO, Sandeep Ahuja, wrote an article on how Coronavirus Pandemic can teach us about fighting older enemies and how India has to address a set of challenges and move quickly to achieve the seemingly impossible target of TB eradication in the next five years.
The article was published on two eminent media platforms, News18 and Indian Express Pharma.
Read the full article here:
https://www.news18.com/news/buzz/what-the-coronavirus-pandemic-can-teach-us-about-
fighting-older-enemies-on-world-tb-day-2548165.html
https://www.expresshealthcare.in/uncategorized/eliminating-the-silent-killer-through-collective-
action-and-focussed-interventions/417802/
The findings of a case study on Operation ASHA undertaken by World Bank and Harvard Business
School says, “Patients enrolled at biometric-equipped centers are 25% less likely to interrupt
treatment". The study further notes biometric tracking decreases data forgery. Full paper can be
accessed here- https://www.nber.org/papers/w26388.pdf
Operation ASHA has helped hundreds of poor persons and families of TB patients through financial
support for rent & rations during lockdown. Preventing migration of vulnerable population is necessary to control Corona Pandemic in India. This is an ongoing initiative. https://bit.ly/3fsarbx
https://bit.ly/2zhapTg
Ripple Effect Images, an US based charitable organization wrote an article on how Operation is going the extra mile to treat isolated communities in Cambodia and beyond. https://bit.ly/2zkkm29
Operation ASHA has been Fighting TB Worldwide & delivering results cost-effectively across multiple metrics for several years now. In recognition of this, it has been a recipient of Platinum level Seal of transparency accorded by Guide Star USA. https://bit.ly/3cdOivs
By Manisha Gupta | Project Manager
By Manisha Gupta | Project Leader
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