By Priyanka Tiwari | Project Leader
When Goonj started the New friends, New bonds campaign in the last festive season, we wanted to send out a message into the world that gift giving and taking could be a more mindful act, which could touch the lives of people, who are not part of our day to day life.
The campaign triggered in such a way that the COO of Facebook Sheryl Sandberg reposted it on her fb page the next day. Similarly there was a wide spread liking and reposting of the 4 part series talking about a rickshaw puller, a vegetable seller, a person running road side eatery.. on social media. It also triggered the entire act of our team, gifting books to libraries in and around Delhi.. This simple idea then turned into thousands of carefully choosen books reaching out to libraries and to children in small resource starved schools. The teams also went out across Delhi late in winter nights, to reach woolens to people on the roads, to save them from the cold weather.
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