The world is celebrating right now!!! What with Hanukkah, Christmas and then New year coming up in the next few weeks.. Receiving and exchanging gifts is a big part of the festivities and showing that we care.. How about, this time you make your circle of happiness a bit bigger.. Goonj's 'New friends.. New bonds..' campaign says let's expand our gifting sphere and give someone unknown a gift that can warm up their winter or provide school essentials to rural kids who can't afford new things!
In our 18 years journey we have come across many examples showing that it's not cold that kills people but lack of enough clothes to save them from the winter. Winter is an avoidable disaster if warm clothing is available to people across all walks of life. Similarly accessibility and affordability of new school materials every year is a major challenge for rural children.
Your gift could be their solution!! Goonj highlights winter as a preventable struggle for millions, just by reaching adequate woolens in the shape of comprehensive family kits (with winter clothing & other essentials for a family's needs). For rural children we provide basic school kits consisting of (school bags, uniforms, pencils etc) to rural children who don't have the privilege and affordability to purchase new school materials.
Goonj has been working for 18 years on building a vast network like a pipeline in rural and urban India, for connecting urban surplus material for addressing specific needs of rural communities. The focus is on the dignity of the receiver rather than the pride of the donor.. We have evolved a barter between two new currencies - urban material and rural labour and wisdom, creating a parallel trash based economy..