By Traci Walter | Development & Outreach Associate
Regardless of where you were born - Africa, the US, or beyond - most all cultures have traditions that are passed down from one generation to the next. Whether it’s Great Grandma’s special recipe made only at a certain time of the year, or certain celebrations that bring everyone together, we can all relate in one way or another. Most traditions are positive and joyous. However, some can become negative, and when they do, they are usually notoriously hard to change.
So, when a major shift away from tradition comes from within a community to benefit the greater good, it’s incredibly inspiring. The Maasai Olympics is a shining example of a culture adapting a longstanding tradition to benefit themselves, their home, and the global conservation community.
At the behest of the Menye Layiok, or Maasai “cultural fathers,” Big Life Foundation established the Maasai Olympics - an organized sporting event - in 2012 based on traditional Maasai warrior skills to replace the long-held tradition of hunting lions as a mark of bravery and prestige.
As Big Life previously reported, the 4th Maasai Olympics Finals were held in December 2018. Success was marked not only by another exciting sporting event, but also by local lion population growth, with some of the largest prides of lions recorded in years.
To help document this conservation success, Big Life recently partnered with Black Bean Productions to create a short video that helps transport you to East Africa to experience the Maasai Olympics for yourself. Please be sure to watch the video. We hope you’ll take pride in knowing that you directly helped make this progress possible.
The momentum from 2018 continues into 2019, and through the first quarter of the year, Big Life is proud to report that zero lions have been killed in violation of Big Life’s predator protection work.
And in other exciting news, more support is coming for the lions of Africa as the remake of Disney’s Lion King is coming to theaters on July 19th. Since the original Lion King was released 25 years ago, the lion population has fallen by half. Yet through the Massai Olympics, Big Life’s Predator Compensation Fund, conservation education, and collaboration with local communities and partners, Big Life’s area of operation is one of the few areas in all of Africa where the lion population is growing, not declining.
“When we protect lions, we help protect the entire circle of life.” – Danny Glover (Simba)
We’d like to thank all of YOU who’ve supported this life-changing conservation program. You should feel proud to have contributed to a conservation initiative that provides tangible, long-lasting, and replicable successes.
We will be ending this project on GlobalGiving’s platform, but our efforts will not. Truly, thank you for helping create a world where conservation supports the people and people support conservation.
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By Alexandra Hostetter | Director of Development
By Alexandra Hostetter | Director of Development
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