Digital Livelihoods for 1,000,000 At-risk Youth

Dear Friends of Anudip,

Happy New Year!

This New Year has given Anudip Foundation a pathway to celebrate its success for many reasons.

A Decade of Innovation:

Anudip celebrated its 10th anniversary with more than 600 participants, including employees, sponsors, clients, employers and supporters. The celebration included employee-led musical and dance performances followed by the pioneer awards for long standing employees of Anudip. 

“It is a matter of great pride to see Anudip complete a decade, embrace a great value system, pursue high aspirations, and achieve more than what we ever thought was possible,’’ noted  Ganesh Natesan, Anudip’s first Operations Manager, while receiving a Token of Appreciation along with Alakananda Rao, Anudip’s first Training Manager. The three-hour event closed with a thanksgiving film which showcased the dedicated support of all employees of Anudip “whose collaborative efforts, trust and ethos have built the company’s legacy” said Anudip CEO, Dipak Basu.  

The highlight of the day was an uplifting address by Salvatore Giambanco, Senior Partner of Omidyar Network who thanked Anudip “for building the future of humanity.’’

New Identity:

During its 10^th year celebration, Anudip unveiled its new logo with the tagline: “Life. Transformed.” The new logo is the first wave of Anudip’s re-branding campaign to position itself to “transform lives by empowering talent-rich youth with on-demand digital skills.” From Anudip’s perspective, the new brand roll out will cover new logo, tagline, key messages, marketing materials, sales presentations, website redesign, digital templates and more.

Innovation is led by progress:

While Anudip is concentrating on publicizing its new identity, the company is rolling its Digital Inclusion of Young Aspirants initiative. Blended Learning, a key component of DIYA, comprises of an integrated program of self-learning and classroom learning for its students. It is encouraging to see the youth from marginalized rural backgrounds engaging in self-learning sessions, using tablets donated by NetHope and Google. The students travel to our hub center twice a week for lectures, group activities, and assessments. The course focuses on providing them with digital livelihood skills, aligning their aspirations with employer requirements.

Employer Focus: DISHA

Being committed to link aspirational youth with jobs, Anudip organized DISHA (meaning ‘Direction’ in Sanskrit), a multi sectoral recruitment drive in Jharkhand and West Bengal which directed multiple employers across the country to an audience of trained and enthusiastic Anudip students. 530 students in Kolkata and 167 students in Ranchi participated in the drive. Approximately 20 high-tech employers across multiple verticals interviewed and offered over two hundred of job offers to Anudip students. During these two DISHA drives, job profiles like Business Development Officer, Customer Service Executive, Record to Report [RtR] Analyst, Tally Support Executive and Senior Sales Executive were offered to the candidates.

New Project: 

In a reinforcement of Anudip’s social impact, ITC Limited, an existing donor of Anudip, has agreed to sponsor a new center at Uluberia in West Bengal.

Media Coverage:

Changing the lives of beneficiaries always creates a positive impact on their lives. Through national and international media, Anudip is now a known name in the development sector. The New Indian Express Group, one of India’s oldest and largest media houses published an article[1] broadcasting Anudip’s ten years of dedicated service for digital inclusion.

Best Wishes,

Anudip Team

[1] http://www.anudip.org/the-new-indian-express-adjudges-anudip-as-one-of-the-sultans-of-the-skilling-industry/