Help Sesame Street Educate Girls Worldwide

by Sesame Workshop
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Help Sesame Street Educate Girls Worldwide
Help Sesame Street Educate Girls Worldwide
Help Sesame Street Educate Girls Worldwide
Help Sesame Street Educate Girls Worldwide
Help Sesame Street Educate Girls Worldwide
Help Sesame Street Educate Girls Worldwide
Help Sesame Street Educate Girls Worldwide

Thank you for your continued support of Sesame Workshop. At this time, we have decided to discontinue our campaign with GlobalGiving, but the work continues. All children deserve a safe childhood and access to quality early education and Sesame Workshop will continue to meet children’s critical needs. 

Educating girls has the power to transform not only their lives, but their families and communities, too. That’s why our international co-productions model gender equity and opportunities for girls, challenging social norms and shifting attitudes about traditional gender roles and responsibilities.

To learn more about our ongoing work in the area of gender equity and girl’s education, or to learn about how you can continue your support of Sesame Workshop, visit sesameworkshop.org, or contact Reynaldi Lindner Lolong, Senior Manager, Annual Giving (reynaldi.lolong@sesame.org). 

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For this month’s report, we’re focusing on Bangladesh, where Sesame Workshop is bringing play-based learning to hundreds of thousands of children in and around the massive refugee settlement at Cox’s Bazar. 
 
The persecution of Rohingya Muslims in Myanmar led to a mass exodus of this group, who already had limited access to educational services. By providing learning opportunities, we can support healthy child development during a time of disruption and trauma.   

At the heart of this work are two very special brand-new Sesame Muppets—Noor and Aziz, 6-year-old twins who live with their family in a Rohingya refugee camp. Their design and backstories are rooted in Rohingya culture and informed by extensive research and input from Rohingya families. 

Noor is a confident girl who believes that there is no problem too big for her to try to solve! She is deeply curious about how the world works. Her passion for asking questions and finding answers often inspires her and Aziz to try new ways of playing (and learning). 

Aziz is a natural performer and storyteller; he loves to use his imagination to create and act out stories about kings, queens, and animals. His creativity sometimes distracts him from accomplishing a task, but Noor and friends help him focus. He enjoys assisting others with tasks like household chores and values the importance of helping his family and friends. 

Noor and Aziz were both created with an intent towards modeling gender equity in their personalities, interests, and interactions. When deciding how old the Muppets should be, the Sesame Workshop team had to consider the dynamics that occur when a boy is the eldest child in a family, as well as when a girl is the eldest. There are gender stereotypes that come into play for caregivers, such as older sisters taking care of their younger brothers (and sometimes putting their brothers care and interests before their own). We wanted our characters to be able to interact with one another without those factors, so that they could engage in learning and play, and be effective role models of positive social behaviors.  

Representation is crucial, not just in the behavior and personalities of the new Muppets, but in their design as well. Rohingya children will know from the Muppet’s hair styles, clothes, and skin tone that they are representatives of their community. 

Noor and Aziz will appear in a series of 20 five minute segments, covering topics related to Math, Science, Social Emotional Learning, and Health & Safety. They will be filmed in a set that resembles a Humanitarian Play Lab, which is the educational space that many Rohingya children attend in Cox’s Bazar. This recognizable setting will hopefully allow Rohingya children to personally connect more with the location, in addition to seeing Rohingya representatives on screen in Noor and Aziz.  

 

 

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Thanks to your support of our campaign,Help Sesame Street Educate Girls Worldwide,Sesame Workshop has been able to reach girls with critical early education and promote gender equity and inclusion among all children. 
 
With partners in Nigeria, Sesame Workshop will be creating and distributing brand-new content to 70 schools. The content, including a storybook and play mat, will explore the intersections of gender and Water, Sanitation, and Hygiene (WASH) practices at school.  

The materials will be used in schools to teach children: 

  • To use the latrine at school—and encourage classmates to do the same 
  • To practice good hygiene  
  • To share the responsibility for handling water and doing chores at home 

The materials will also encourage and empower girls to be confident, express themselves, and actively participate in school.  

Currently, the new materials are being tested with local children and teachers to ensure the messages are clear and comprehension of the materials is high. Based on the research results, we'll make revisions to strengthen the materials and then distribute them to schools nationwide. 

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Thanks to your support of our campaign, Help Sesame Street Educate Girls Worldwide, Sesame Workshop can continue to bridge the gender-based education gap, and give girls the best chance for success in school – and in life.

With your support, Sesame Workshop has been able to reach girls with critical early learning education while promoting gender equity and inclusion among all children.

This includes programs like our WASH UP! Girl Talk program, which aims to reduce school absenteeism among young girls ages 10 to 14 that is oftentimes related to menstruation-related stigma. By bringing girls vital menstrual hygiene information, we can help improve school outcomes as they grow, and by featuring confident and knowledgeable female characters Sesame Workshop educational content models healthy behaviors and shows children that girls can take on leadership roles.

A new impact study found that participants in Girl Talk show significant increases in their knowledge of healthy hygiene behaviors and for girls, confidence in their personal menstrual hygiene. Findings also demonstrated that Girl Talk helps to shift attitudes about traditional gender roles and responsibilities, helping girls to have the tools, knowledge and confidence they need to continue to attend school.

Your support means we can continue to help girls everywhere dream big and reach their full potential. Thank you for being a part of the Sesame Workshop community.

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Children, especially girls, are too often overlooked in crisis, and we are determined to ensure that all children and those who care for them are not left behind during the current COVID-19 crisis.

One of the best ways to mitigate the effects of inequity and trauma is through promoting engagement between children and the adults who care for them – which is especially apparent in the current crisis as families stay home and try to navigate their “for now normal.”  

Through our new COVID-19 response initiative, Caring for Each Other, Sesame Workshop is responding to critical needs of children and their families around the world. We are equipping both male and female caregivers with the resources to create a nurturing and predictable home learning environment that fosters children’s resilience and provides them with tools to help them manage their own stress. These resources are available in 18 languages, and are distributed through a wide range of partners in the US and globally, through television, radio, online content, mobile apps, and direct outreach in communities through partnerships with local schools and service providers.

Thank you for joining our campaign to Help Sesame Street Educate Girls Worldwide. Your support ensures that we can further our gender equity work even in the face of crisis, and continue to help children everywhere grow smarter, stronger, and kinder.

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Organization Information

Sesame Workshop

Location: New York, NY - USA
Website:
Facebook: Facebook Page
Twitter: @sesameworkshop
Project Leader:
Reynaldi Lolong
New York, NY United States

Funded Project!

Combined with other sources of funding, this project raised enough money to fund the outlined activities and is no longer accepting donations.
   

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