By Anshu Gupta | Founder Director
So we started with the simple - addressing a woman’s need for adequate clean cloth..
The bigger challenge with menstruation was an all pervasive culture of shame and silence around it, marred by social, cultural and religious myths, taboos and practices. Goonj’s MY Pads, could act as a trigger to get these women to talk about this closed up issue.
In April 2014 Goonj launched NJPC – A Million Voices campaign (www.njpc.goonj.org) asking people in the cities and villages across the world to share their thoughts, opinions and challenges around menses. We hope that when a million people talk about this issue, it will multiply into a culture of normalcy around menses.. That opening up of the issue will be the beginning of the world’s accurate understanding of the various aspects of the issue.
Read more - http://goonj.org/wp-content/uploads/2015/05/11.pdf
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