Women are the most marginalized in India's rural population thus sanitary napkins/ menstrual hygiene is a non issue for them.They use rags leading to widespread unhealthy menstrual practices.A woman used blouse piece as sanitary pad & died of tetanus due to metal hook.Shame & silence around the issue makes it most taboo subject as vast majority face great hardships & indignity besides health risks due to this problem. Click here to know more-https://www.youtube.com/watch?v=0GBJADNl0H8
Women use rags as sanitary pad in rural India & menses is most taboo subject in 'culture of shame & silence'.In many parts women use ash/sand in dire compulsion.Challenge is Access to practical,affordable & environment friendly pads.Affordability;Vast majority can't afford this basic Awareness; Little discussion or information across rural India.Adolescent girls rely on peer group for half-baked information. http://goonj.org/wp-content/uploads/2015/05/10.pdf
Old cloth of cities as resource to address this basic need.In cities we initiate discussion on this issue & motivate urban masses to give cotton cloth.10 to 15 % of cloth we get is not in wearable condition,it's converted into cloth pads which reach rural women with related hygiene information.'60 Dignified Days';For 1,00,000 women @ Dignity pack to a woman(1MY Pads pack,1 undergarment,hygiene information).MY Pads Making http://www.youtube.com/watch?feature=player_embedded&v=gQQwG4VEWfE
Exposure, interaction & product highlights simple healthy possibilities available to rural women in their daily lives.Basic need of clothing is holistically addressed to free up meager resources for other pressing needs.Its improvisation & mass scale replication of existing usage practices,removing risk elements of existing practices & value adding on cleanliness & awareness.GOONJ is addressing vast bottom of pyramid majority,offering a viable option & preventing bigger environmental disaster.
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