GoLocal aims to help rural and marginalized communities in Brazil develop touristic products and provides them with an online commercial channel. The rural population in Brazil includes many indigenous groups and ethnic minorities. By connecting these people with tourism, GoLocal adds value to cultural heritage, fosters an entrepreneurial atmosphere and promotes environmental preservation. Our goal is to reach 100 rural communities by December 2017.
In 1980, the rural population in Brazil was approximately 32% of total population; today, it is only 16%. Living in rural area is getting harder and harder due to climate change. Out of the 14 crops most widely cultivated by small farmers, 10 are expected to have decreased productions according to UNDP Brazil. This phenomenon severely threatens the survival of many rural communities in Brazil despite their invaluable cultural assets.
GoLocal turns tourism into a tool to drive economic development in rural communities. With the help of GoLocal, rural communities are able to make touristic products out of their cultural assets and the online platform becomes a commercial route to sell products and attract tourists. GoLocal keeps a part of the profit for financial sustainability, the rest gets sent back to the communities and is used to invest in local infrastructure in order to support future tourism.
GoLocal is the new social, economic and cultural option for small farmers and ethnic minorities. Each of our partners will make 2,900 reais per month by December 2018 according to projection, which is three times the amount of minimum wage. By promoting sustainable tourism, GoLocal not only makes small places self-sustainable but also spreads the understanding that rural communities, food security, water supply and biodiversity are interdependent and essential for those living in urban area.