By Yamilin Rivera Santiago | Communications Director
2021 Giving Tuesday Campaign in Taller Salud began implementation on November 22, 2021. The campaign was conducted via social media using Taller Salud's institutional accounts on Facebook, Instagram, Twitter, and LinkedIn.
One of our priorities for the 2022/2023 GlobalGiving Campaign is strategies and implementation of a campaign three months prior the Giving Tuesday 2022.
That way we could consolidate the fundraising from different platforms, and efforts through GlobalGiving.
Conclusion
Taller Salud exceeded the goal set for Giving Tuesday. However, there are some practices that we want to implement and improve next year.
1. The planning and implementation of the campaign will begin earlier in the year.
2. We will ensure that donations come in exclusively through the appropriate platforms.
3. We will make sure to implement an email marketing strategy based on best practices.
4. We promote better practice by participating in training and dialogue spaces with other organizations to share knowledge and strategies to improve the fundraising campaign for 2022/2023.
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