In the Bay Area, 46% of families are considered low to very low income. In an area of vast wealth and technology, many families live forgotten in the shadow of great success. Children often go without a single gift during the holidays as their parents struggle to pay rent and put food on the table. By fulfilling the holiday wishes of these children, we are not only creating positive holiday memories but we are also giving them hope because they know the community cares.
Many low-income families with children do not have the same advantages as others when the holiday season arrives. The same is true for seniors living alone and for those striving to transition out of homelessness. Their situation is too tenuous or household finances are too tight to afford typical holiday gifts. The holidays can be hard for many and these situations make it even harder. They are left out of the joy of the holiday season.
By fulfilling the wishes of these children, adults, and seniors, we are creating positive holiday memories and spreading joy and kindness. Our goal for 2024 is to fulfill the wishes of 44,000 recipients in the Bay Area. You can be the reason for their happy holiday season by granting their special wish.
When we fulfill someone's holiday wish, we are creating a positive impact in their life through happy memories focused on the community that helped them. The gifts they receive can inspire their future acts of kindness and may help to break the cycle of poverty, as recipients now have hope because they know their community supports them.
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