By By Susan Giddings/Lonny Ward | Operations Specialist/Operations Director
WOMEN’S COOPERATIVE: FROM DUCKLINGS TO BASKET WEAVING- CREATING ECONOMIC ENGINES FOR THE COMMUNITY
By Susan Giddings/Lonny Ward – Operations Specialist/Operations Director
CHOICE Humanitarian (Feed the World) focuses on projects that empower women to act as protagonists in their own communities to open doors to equal treatment and opportunities. As discussed in a previous article, in 2020, CHOICE became acquainted with a group of women from the community of Pampa de Los Silva who were determined to create a new precedent. These women successfully formed a cooperative to raise ducklings despite a lack of initial support from their husbands.CHOICE has supported their endeavors by providing materials and training to increase the capacity of the project. This support includes training, additional ducklings, feed, veterinary care, and vaccines.
The effects of the women’s cooperative rippled throughout the region. As their confidence and knowledge grew, these women then used their experience and newly learned skills to expand into other areas to improve the lives of their families. One of the ladies was a nurse, so CHOICE asked her if she would be willing to set up a health post in the community. The nearest medical care access was an hour away. She agreed and donated her front sitting room to be the health post. They contacted nearby medical facilities and received donations of medical supplies and equipment. The improved health care was a game changer for the community.
Another way these women used their knowledge was to form Women’s Weaving Life, a co-op in which 20 artisans craft a variety of beautiful goods with straw, weaving, an ancient technique that uses vegetable fibers to make handwoven baskets, purses, hats, and anything their minds can imagine.When covid took away the opportunity to take their ducks to market,these women started weaving rugs, hat, baskets, and then used their market contacts to sell them. During covid, selling these weavings became lifesaving. They created a corner on the market by finding people who wanted woven lampshades, a unique item to their co-op. Through business training from CHOICE, the women had learned to properly price for the market and to notice what sells the best and resulting in good profits. The women successfully shifted to meet demand and greatly expanded their business. They even received a special invitation to go to a high-end fair.
It is fascinating to see how these women have grown. They tell the story that in the beginning, they were dependent on their husbands for funds. The husbands were not very supportive. As they started to make money, the dynamics in their relationships shifted to a more equal partnership. Their husbands started viewing them with respect and even started helping them. One of the husbands even learned how to weave. Not only has the family dynamic changes but the new enterprises have created an economic engine that has brought added prosperity to the area.
CHOICE Humanitarian (Feed the WORLD) continues to work closely with the communities of Peru to improve the lives of women through education and entrepreneurship. For example, Elizabeth, a mother of two beautiful children Heidy and Jhan, is a resident of Pampa de los Silva and supports CHOICE Humanitarian’s efforts to teach adult women. She says "CHOICE's Adult Education project is an opportunity I have to teach with love to the women of my community. I want them to learn and not always live in the darkness of ignorance. Which they can´t read nor write allows other bad people to cheat on the sale of their handicrafts because we are blind without education.”
By Susan Giddings/Lonny Ward | Donor Management Specialist/Operations Manager
By Sidney Burrell/Lonny Ward | Assistant/Field Director
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