By Ganesh Aylur Kailasam | Project Leader
Kathir's core philiosophy is to provide resources and skills; create markets; and strengthen product range on sale. We could not as hoped significantly increase the number of entrepreneurs in this half year (July to December 2014), however we made significant strides supporting the existing entrepreneurs and improving the product range.
The readers will recall that the project set a fundraising goal of 100 carts (40000$) and has until date raised a little less than 22000$. By augmenting community donations we have as on date supported over seventy entrepreneurs,and the project is still hopeful of reaching its desired target by end 2014.
In October 2013, a series of workshops conducted in partnership with several non profits in Chennai city allowed us to address 4270 individuals of whom over 200 were identified for second level entrepreneurship training. 49 individuals have been selected for the KATHIR opportunity and they await required resources to establish the franchise. In the meanwhile we have enhanced the product range, introducing a delicious and nutritious vegetable rice, which has not only increaed the total sale volume for the entrepreneurs but has also created a new market: take away.
During the year 2014, we are proposing to establish a new opportunity - KATHIR CAMPUS - that allows individual entrepreneurs to set up a food service business within small offices and pantries, on exclusive basis.
Your support is more critical than ever for the entrepreneurs in waiting. Please view our updated page on details of how this project works at http://www.ecokitchen.org/eco/kathir.html
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