The ECLEKTICA jewelry association from Pasto is made up of vulnerable youth, indigenous people and single mothers of the municipalities of Guachaves and Pasto in the department of Narino, Colombia. It has 10 members, who design, manufacture and market jewelry in silver and related metals such as bronze, copper and recycled brass, creating accessories. Our jewelry process applies a clean production strategy, where chemicals have been replaced by natural biodegradable materials.
Our purpose is to improve the marketing of our products at regional and national level through the acquisition of three commercial displays that will be located at the airport and in two different hotels of Pasto city. We have noticed that participating in trade fairs at regional and national level, offers us new and better market opportunities. Therefore, we plan to acquire one display table for local and national trade fairs.
Our jewelry collections are made based on regional referents with the purpose of promoting the culture of Narino. In the future we plan to install also a traveling commercial island which would be located in different potential venues, such as shopping centers or relevant local events, such as the black and white carnival. In this way we could reach many more clients, in particular national and foreign tourists.
We will train many other women, so that they can have better incomes through this profession. In addition, we will provide them a marketing space in the commercial displays, to help them senlling their products
This project has provided additional documentation in a DOCX file (projdoc.docx).
