By Alejandra Rosado | CEO
We are so happy to share the last news about the strengthening of artisanal collectives. After almost one year of work, in which we made a call for all the artisanal groups and entrepreneurs who wanted to improve professional skills with which they could build better opportunities for their business, we can finally say that a solidarity team has been formed.
There are around 35 collectives that participated in our strengthening program, they have learned about savings, social media, sales, innovation, talent strategies, teamwork, among others. Some of them have applied for getting some equipment and machines that could help them to produce, others needed some specific services for improving their brands so we helped them with labeling. It's quite interesting for us to find out all of them have specific needs for growth but at the same time they are inspired by the other collectives, they trust in the partners who have different entrepreneurs, and the most we like is the collectivity spirit that all of them share.
Two pretty important things happened. For the first time Salina Cruz, an important municipality in our region, was the host of the last Solidarity Market. You must remember this is the event that collectives organize to sell their products, and share some art shows, its a kind of cultural resistance space in which people rectify being binnizá ( which means people from the clouds in zapoteco) We are so proud that this movement is expanding by itself, that more people are participating, that this event is starting to be an encounter space for the people we love and admire.
The second fact we want to share with you is that finally, we opened the collective online shop Manos de Sol, which is a collective effort of 14 groups of artisans who are organizing themselves for amplifying their selling market. This page is still in construction but very soon it will be properly functioning.
We dream of a community that can keep their traditional knowledge, and creates possibilities with the support of their own partners, a community in which we can produce sustainable ways of living. Sometimes this goal seems to be far away, but with achievements that the one we share with you today, we know that we are taking a good path. Thank you for walking with us and giving us the push we need to grow together.
By Alejandra Rosado | CEO
By Alejandra Rosado | CEO
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