There are more than 2000 persons with Down Syndrome in the Colombian Caribbean coast. Lack of information about Down Syndrome in our Society has contributed to make them the perfect target for educative, social and labor discrimination. Outlooks can be difficult to change and it will not happen without a message reinforced over time. For that reason, this campaign remains an ongoing priority.
The purpose of this project is educating people about Down syndrome. Our goal will be accomplished by an internal taxi advertising campaign, an advertising billboard, school information programs, mall stands, and workshops for teachers and doctors
Nothing we can do as a Foundation will have more impact in the lives of the 2000 persons with Down Syndrome of our region, than working to improve public perception and awareness of society in general.