By Veronica Levy | Marketing and Communications Coordinator
Today, we want to introduce to you our 2020 collection and share with you our gratitude for all your support. This collection is called Yanantin.
Yanantin is a powerful Quechua concept that describes a complementary equilibrium, the idea that polarities such as light and dark, male and female, and left and right are essential parts of a whole. These dualities are interdependent and speak to a reverence for reciprocity. All existence depends on this complementary opposition.
Our designer, Alejandra, captured the Yanantin concept with contrasts in color and design. She shares with us "what has been revolutionary for our designs has been to involve the artisans in the creative process. ... The process began with a concept that originates in the artisan communities and it’s through the artisan communities that we then retrieved the design elements we chose to work with."
At Awamaki, the concept of Yanantin helps us not only to understand harmoniousness in design, but also how when we come together and lift each other up, we can become greater than the individual. This idea is central to empowering women: together, we can do more. Together, we can lift each other up higher.
You have been an important part of our ability to produce this level of craft(woman)manship. The leather sewing machine that you helped us purchase last year has been so important for producing quality items. Your support also funds trainings so that the artisans can learn to produce high-quality weavings. Seeing our 2020 collection out in the world makes us proud and humbled. We could have not reached this stage in our production if it wasn't for you. We are so grateful for all you do and have done for our mission and our artisan partners. Thank you!
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By Veronica Levy | Marketing and Communications Coordinator
By By Helen Johnston and Sarah Crable | Marketing and Communications Volunteers
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