Help Rural Women Gain Essential Business Skills

by Mann Deshi Foundation
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Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Help Rural Women Gain Essential Business Skills
Sarita oil-making
Sarita oil-making

Dear GlobalGiving Supporters,

‘I’ve increase my production capacity as I’m sure that the demand for my oil would pick up’  - Says Sarita.

In October 2021, Sarita established her own production unit at MIDC, in Satara. Currently, she has three employees including a woman. After participating Mann Deshi’s program, she has started marketing her business using Facebook, Instagram, and WhatsApp Business. “I realized the value of digital marketing tools for business promotion during the lockdown. I also came to know about packaging and filling machines for my business in a machinery demo conducted by Mann Deshi. I learned how I could expand my business on a B2B (Business to Business) level,” says Sarita, who has registered her business on Google My Business and has improved her packaging.  Currently Sarita’s annual turnover is around $25000.

Thank you so much for all our supporters !!! 

Sarita launched her oil brand named satvik
Sarita launched her oil brand named satvik
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Whipping Success Stories
Whipping Success Stories

 

Dear GlobalGiving Supporters,

Sneha (now 33) is running a papad business for the last five years.

When she first set up her business, she took a loan of Rs 40,000 from the Mann Deshi Bank Mahila Bank and began by selling 5 kg of papad in a month. Today, from the comfort of her home, she supplies 22 varieties of papad and sells 200 kg of papad to 30 resalers across in Pune, Mumbai, Ratnagiri and Dapoli. She has also added nachni and wheat biscuits among her products and earns Rs 15,000 a month.

Last year, after attending a workshop in digital marketing organized by Mann Deshi Foundation, she created a Facebook page for her brand Balaji Enterprises and that helped her get many new customers. “In fact, through Mann Deshi, I have met many women who were looking to diversify their products and businesses and now they stock my products for a commission. It’s a wonderful feeling when women can empower each other and I’ve reduced my profit margin so that I can help them earn better,” says Sneha, who is excellent at standardizing her products and also trains other women associated with Mann Deshi.

Sneha finds Whatsapp an excellent tool to reach out to her customers and suppliers. She does most of her business transactions digitally through GooglePay, PhonePay or PayTM.

During the lockdown, Sneha’s business came to a standstill for two months, mainly because of logistical difficulties. But she soon started local home delivery and hopes that as things ease up, she will go back to business as usual. She hopes to set up her own manufacturing unit and set up her own shop soon.

Thank you so much for all our supporters !!! 

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A year ago she established her company.
A year ago she established her company.

Dear GlobalGiving Supporters,

Like most young women, when Sushma (now 36 yrs) was getting married 18
years ago in 2003, she had two simple wishes - a loving husband and a
house of her own. Her world came crashing down when she got divorced
within three-four years of her marriage due to irreconcilable
differences with her husband and in-laws. Sushma shifted with her only
daughter to Kolhapur.

Sushma wanted to set an example for her daughter and thus wanted to
earn for herself. Given that she knew tailoring since her school days
and had continued stitching even after her marriage, she started
taking orders for blouses and made an income of nearly Rs 10,000 a
month.  She also hired three women to help her and paid them Rs 130
per day each from her salary. A lot of women used to come to her
asking for work so that they could earn. Sushma wanted to start a
business through which she could provide employment to other women
too.

“I wanted to make a product that women used regularly. After a lot of
brainstorming sessions and exploring different ideas, I decided to
start a sanitary napkin unit on a small scale. I already had the land
and manpower required to start the unit; I just needed the machinery
and the right knowledge to turn my idea into a venture,” says Sushma.

Sushma wasted no time and visited sanitary napkin units in Mumbai and
Pune. The visit gave her knowledge about the set-up, the procedure,
the raw material, safety precautions to be taken etc. She also took
online training in sanitary pad-making and launched her unit and her
sanitary napkin brand titled “Take Care” a year ago. She used her
savings and also borrowing to raised the initial capital of Rs 15
lakhs to buy the machinery and raw material for her business.
Currently, six women work under her manufacturing unit. “I’m happy
that I am able to help women earn a livelihood,” says Sushma.

Initially, Sushma and her group of women promoted the brand by
distributing samples to women. They also collected feedback after a
month in order to improve the product. In a day, she supplies nearly
10 boxes to different medical stores, ladies shops and parlors, with
each box containing 10 sanitary pads.

The network of Mann Deshi, she says, has benefitted her a lot. The
Foundation connected her with some SHGs and hospitals to whom she
could supply sanitary pads as per their requirements. The training
programs educated about using Facebook for business marketing and
adopting digital modes for business transactions such as GooglePay and
PhonePe. Through Mann Deshi WhatsApp group, she was able to connect
with a large number of women and could promote her business. “I also
come to know about a various business run by other women, which is
inspiring,” says Sushma, who wants to expand her business on a larger
scale and also want to start manufacturing diapers for kids at a later
stage.

Thank you so much for all our supporters !!!

Sushma launched her sanitary pads brand named Take
Sushma launched her sanitary pads brand named Take
Sushma sanitary pad-making
Sushma sanitary pad-making
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Dear GlobalGiving Supporters,

Educated till Std. 6th, Lalita resides in Adai village in Panvel taluka of Raigad district with her two children. Her husband passed away a few years ago and since then she has been managing her house and kids single-handedly on a meager income of Rs 2,000 that she earned by buying vegetables at wholesale prices and selling them at retail prices in front of her house.

In July 2020, she joined the Mann Deshi Foundation and registered herself in a Financial Literacy course. She learned about savings, cash flow, investments, loans, bank and bank services, insurance, self-help groups etc. She was also taught using digital modes of payments such as GooglePay, PhonePe, and mobile net banking. She learned various different business ideas. That’s when she decided to sell vegetables and fruits. She took an Rs. 30,000 loan from Mann Deshi Bank, rented a small shop, and began selling vegetables and fruits.

Gradually, she started making a profit of Rs 10,000. “I am happy that even during COVID when so many people lost jobs and struggled financially, I was able to earn and run my household expenses. I also maintain a digital account to record my earnings, payments etc. I have begun saving Rs 500 monthly in my bank account. I have opened an RD account of Rs 100 and an FD of Rs 5,000 in Mann Deshi Bank. I also save Rs 1,000 in  Bank. “I proudly tell everyone that the credit for my success goes to Mann Deshi,” adds Lalita.

'I am happy that even during COVID when so many people lost jobs and struggled financially, I was able to earn and run my household expenses.'

Thank you so much for all our supporters !!!

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Dear GlobalGiving Supporters,

Sharing the journey of Roopali-

In 2010, Roopali’s world came to a standstill when she learnt that her younger son had holes in his heart. Realizing that their son would require expensive medical treatments, they decided to launch their own business. The couple took a Rs 2 lakh loan from a private bank and started manufacturing t-shirts which they sold to retailers.

Six years ago, Rupali attended a business workshop by the Mann Deshi Foundation. It helped her hone her marketing skills and learn the nuances of business. She was also assisted to procure stitching contracts from reputed companies and exhibiting her collections at exhibitions. Today, Roopali and her husband have ten machines in their t-shirt manufacturing enterprise with which they produce 3,000 T-shirts every month, and 7,000 uniforms and sports clothing pieces every year.

COVID-19 outbreak and the lockdown brought her business to a standstill. So, she started using the material she had at home to make masks and started selling them on the road nearby for Rs 25 a piece. Soon, she was contacted by Mann Deshi team who suggested that she use her T-shirt manufacturing machines to cut cloth and make and sell masks at scale. They put her in touch with 30 local women, and Roopali started working with them to produce good-quality masks. Together, they have sold more than one lakh masks between March to May and there’s no stopping them. The masks are marketed and distributed by Mann Deshi. The fabric too is supplied by Mann Deshi.

The women don’t come to her factory and instead stitch the masks from their respective homes. Between the 30 women who work with her, they are able to produce 3,000 masks every day. Initially, she received many badly-finished masks. To teach the women how to correct this, Roopali started sending videos via WhatsApp that showed the correct technique.

Not only does she receive her payment from Mann Deshi online, she also pays the women who work with her digitally mostly via GooglePay and Paytm. The women are paid INR 5 per mask, and since they stitch around 100 masks daily, they earn INR 500 per day.

On the other hand, she along with her husband cut 5,000 pieces every day and are paid 75 paise per piece for cutting. From mid-April to the end of May, the couple had cut around 90,000 pieces, and earned Rs 67,500. This is in addition to the Rs 250 per day that Roopali gets for 50 masks stitched by herself.

Usually, April-May 20, is the time she would have received orders for school uniforms. However, given the uncertainty regarding when schools will re-open, this hasn’t happened. Even though the couple had paid for the school uniform fabric, the stock hasn’t come because of the lockdown. Thanks to her mask business, she hasn’t felt the pinch. Hence, Roopali has decided that even after the school uniforms work resumes, she will continue the mask business.

Thank you so much for all our supporters !!!

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Organization Information

Mann Deshi Foundation

Location: Mhaswad, Maharashtra - India
Website:
Twitter: @MannDeshiOrg
Project Leader:
Chetna Sinha
President
Mhaswad, Maharashtra India
$180,471 raised of $250,000 goal
 
312 donations
$69,529 to go
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