In rural Battambang, Cambodia, life for the poorest families is a constant struggle. Some even live on an income of less than $1 a day, and they can't provide for their most basic needs, and the COVID-19 pandemic further intensified their challenges. Children are especially hard hit, putting them at increased risk of malnutrition and exploitation, and limiting their future prospects. Despite working their hardest, many vulnerable families in Battambang need extra support to help make ends meet.
By raising flocks and selling chickens at local markets, families earn a small but critical additional income, allowing them to build savings for emergencies, preventing family separation due migration driven by financial insecurity, and continuing to send children to school. Overall, this stable, extra income helps provide a wholesome environment for children, both now and in the future. Moreover, the money is generated and spent locally, so it is expected to strengthen the local economy.
A donation to this campaign is not a one-time donation to cover an emergency need. Rather, by providing the startup capital, critical materials and infrastructure support, these families can begin to improve their livelihoods by generating a sustainable, continuous income for years to come.