Financial Inclusion in Egypt - Empower 8000 women

by Coptic Orphans
Financial Inclusion in Egypt - Empower 8000 women
Financial Inclusion in Egypt - Empower 8000 women
Financial Inclusion in Egypt - Empower 8000 women
Financial Inclusion in Egypt - Empower 8000 women
Financial Inclusion in Egypt - Empower 8000 women
Financial Inclusion in Egypt - Empower 8000 women
Financial Inclusion in Egypt - Empower 8000 women
Financial Inclusion in Egypt - Empower 8000 women
Financial Inclusion in Egypt - Empower 8000 women
Financial Inclusion in Egypt - Empower 8000 women
Financial Inclusion in Egypt - Empower 8000 women
Financial Inclusion in Egypt - Empower 8000 women

Project Report | Feb 6, 2017
Cashing in on Henna: An Innovative Mother's Story

By Nermien Riad | Executive Director

As a supporter of B’edaya, you’re the reason Coptic Orphans is able to extend microloans, business coaching, and other support to the proud mothers of the fatherless children we serve.

These widows may have gotten start-up funding from Coptic Orphans, by God’s grace and through your generosity, but we’re 100% clear that the most valuable capital lies inside each of them. Courage, tenacity, and creativity — these are things no outsider can supply.

So when one of the mothers in the B’edaya program comes up with an amazing tactic to boost her business, we’re excited to share the news.  

Here’s a good example that just came my way, from speaking with a staff member who just got back from Middle Egypt. Mariam, who runs a hair salon, informed her:

“I didn’t have any customers after Eid El Fitr. Meanwhile, I got to know a Sudanese woman who makes henna tattoos for women. She didn’t have a workspace, so I offered to let her come to my store and tattoo my customers, without me taking any money in return.”

How did this innovative marketing technique, which hinges on the Middle Eastern custom of women getting temporary tattoos for weddings, work out? As Mariam recounted:

“Lots of girls and women started coming into my hair salon to get a henna tattoo, and I’ve been doing their hair while they wait for their turn. Then these customers tell others about my business.”

This is the spirit B’edaya seeks to encourage, and that your support allows to flower. It’s how B’edaya has gotten the following results, collected during a fall 2016 monitoring and evaluation trip:

  • 100% of mothers paid off the first microloan installment on time
  • 88% of mothers gained net profit, after paying off the first installment
  • 73% of mothers reinvested their income to expand their projects
  • 25% of mothers were able to improve their standard of living thanks to their profit

Of course, all this good news doesn’t mean the B’edaya mothers face no challenges. Our staff also found that 55% of mothers said their major challenge was coping with rising prices brought about by economic instability. 

This is where Coptic Orphans is counting on you to continue your support, so that when the time comes, we can give these entrepreneurial mothers — and others like them — the credit and coaching they need to make their ideas profitable.

B’edaya, at the end of the day, is about dignity and achieving as much economic independence as possible.  The best way to do that is together, as we are with your help, by unleashing these mothers’ innovative spirits.

Thank you, and may we make 2017 an even greater year for these business-minded widows!

— Nermien

*Names and places changed to protect the privacyof B'edaya participants

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Nov 7, 2016
She's Making Dignity a Family Tradition

By Nermien Riad | Executive Director

Aug 5, 2016
A Mom's 'Stability, Self-Confidence, and Opportunity to Prove Myself'

By Nermien Riad | Founder and Executive Director

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Organization Information

Coptic Orphans

Location: Merrifield, Virginia - USA
Website:
Facebook: Facebook Page
Twitter: @copticorphans
Project Leader:
Nermien Riad
Merrifield , VA United States

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