Rural women in Peru lack access to economic opportunities. They are isolated geographically, culturally and linguistically. Though skilled in traditional craft techniques, women artisans lack the access to market, the understanding of global market demand, and the know-how to administer their business affairs that would allow them to earn a sustainable livelihood.
Awamaki pairs a fashion design residency for aspiring international designers with a business incubator for artisanal cooperatives. By directly linking designers and artisans, Awamaki trains rural women in innovative, market-ready product development. While artisans learn, Awamaki facilitates market access for their products so they can earn a sustainable income to support their families.
Women invest income directly into their children and their communities. Economic opportunity and skills education empower women to transform their communities and lift their families out of poverty. Women artisans that partner with Awamaki increase their income selling higher-demand products to global markets. They develop the professional skills and self-esteem needed for long-term economic success and social transformation.
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