Arm.wool - Reviving Armenia's Wool Heritage

From November 17-20 at HayArt Center in Yerevan, HDIF convened Armenia's very first Armenian Wool Forum.  Hosted by the Arm.wool project, the forum brought together leading experts, designers, and practitioners to share their knowledge and discuss the future of wool in Armenia and beyond.  Activities included talks, presentations, and panel discussions.  

The lead organizer was Ani Mkrtchyan, who has spearheaded HDIF's wool development project since the start.  Arm.wool has made enormous strides to create a circular economy in the treatment of sheep, wool, dyeing, and spinning.  The event was organized in partnership with Robert Meader from The Institute for Future Creatons and Daniel Harris from The London Cloth Company, and supported by leading international experts. The forum included an exhibition open to the public, where visitors explored, touched, and experienced wool products, heritage crafts, and contemporary innovations.

The Mistress of Ceremonies was HDIF Board Member Lucineh Kassarjian. Opening remarks were delivered by HDIF Founder and Executive Director Timothy Straight. He emphasized the importance of developing best practices for shepherds, carders, spinners and weavers to improve Armenia's wool value chain.  He also touched upon the need for government collaboration, a theme repeated many times throughout the conference.

Mkrtchyan's presentation focused on the growing global demand for traceable, ethical, and sustainable wool — in apparel, interior design, and slow fashion. She also discussed how this revitalization is contributing to core sustainability for Armenia's cultural traditions, economy, social development and environmental impact.

Meader discussed blockchain technology and craft communities. He described blockchain as a digital passport - a marriage between technology and craft - where Armenian wool becomes fully traceable from sheep to product, makers receive recognition and fair pay, waste becomes value, and environmental impact becomes measurable.  Thus Armenia becomes a global reference for craft transparency. 

Nairi Khatchadourian from AHA Collective spoke about a new phase of carpet production where the ancient art of weaving finds synergy with contemporary art. Karine Bazikyan from the Museum of Folk Arts traced the lineage of the Armenian wool heritage.  A fact echoed by other presenters, she noted that during the Soviet era, folk art traditions previously practiced in every day life were lost and their revival should be done in collaboration with the government.

The first afternoon panel was moderated by Diana Hovhannisyan from Folk Arts Hub.  Participants were Bernadatte Damhuis from PUM Netherlands, Nairi Khachadourian from AHA Collective, Sevak Khachatryan from Artsakh Carpet, Anush Zeinalian from OCHRE, Ruzanna Torozyan from Goris Handmade, and Lusine Bagiryan from Tufenkian Carpets. Discussion topics included difficulties in sourcing raw materials, how to promote handmade craftsmanship as well as industrial yarn production, introducing new breeds of sheep in Armenia, and a new "AI" concept, called "Artisanal Intelligence," where the government offers lessons in schools to develop a modern carpet-weaving profession.

The second afternoon panel was moderated by Tim.  Participants were Ruzanna Torozyan of Goris Handmade, Gea Eleveld of PUM Netherlands, Kyle Khandikian from The Rug Code, and Hayk Oltaci from Woolway LLC. Topics included export challenges, developing natural dyes, upcycling wool remnants to make felt rugs, and creating jobs along the wool value chain.

Harris, the afternoon's keynote speaker, is the leading advocate for the revival of heritage textile practices.  He described his work in revitalizing weaving mills in Britain, Wales, and Spain. His work preserves the craftsmanship of traditional weaving while integrating sustainable production methods for a modern world. He noted that Armenia has great potential in this sphere.

Arm.wool aims to revitalize the Armenian wool industry by working with local farmers, artisans, and  international partners to create a more sustainable and profitable system.  This project is currently being carried out in Amasia, where sheep herders, shearers, and yarn spinners have been brought together drawing on local talent and resources.  Arm.wool clients currently include Wool Way, The Rug Code, Ari Khtsoresk, and others.

Links:

• Arm.wool website
• International coverage of Armenian Wool Forum, November 2025

Dear Friends,

Over the past few months, our Arm.Wool Project has continued to make incredible progress in reviving Armenia’s rich wool tradition. Together with local shepherds and artisans, we have been focusing like crazy to transform raw wool into high-quality, sustainable products that not only preserve cultural heritage but also create new economic opportunities for rural families.

One of the highlights this season was the shearing process, an essential step that ensures the wellbeing of the sheep and provides the raw material for our artisans. We documented this moment with farmers in the villages, where the atmosphere was filled with laughter, stories, and the quiet pride of continuing a centuries-old craft. After the wool was collected, local women and craftspeople began the intricate work of washing, carding, spinning, and knitting. Each handmade item carries the warmth of tradition and the promise of a brighter future for these communities.

We are especially proud that through your support, several farming families were able to sell their wool at fair prices this year - something that had not been possible before. For them, this is more than just income; it is a sign that their skills and traditions are valued. One farmer told us, “I never thought the wool from my sheep could travel so far and tell our story to the world.”

This summer, our amazing project was also featured at the Golden Apricot International Film Festival in Yerevan, where our Arm.Wool yarns were used in the red carpet. The story of Armenian wool was presented to a wide audience of artists, filmmakers, and cultural enthusiasts, shining a spotlight on the importance of preserving rural traditions. This recognition not only brings pride to the shepherds and artisans but also shows that their work has a place in Armenia’s modern cultural landscape.

As we look ahead, we are planning more workshops with local knitters and designers to expand the range of products and connect more families to stable livelihoods. And in November, the first every Arm.Wool Forum will be held in Yerevan with the broad participation of farmers, shears, spinners, weavers, donors, diplomats and government officials. Your continued support is the reason this work is possible, and we are deeply grateful for the trust you place in us to carry this mission forward.

With gratitude,

The ArmWool Team

Links:

• webpage of our project