Gender Equality Mexico Project #31113

Seed Fund Indigenous Women Defeating Poverty

A microproject by Psicologia y Derechos Humanos PSYDEH A.C.

Seed Fund Indigenous Women Defeating Poverty

Project Report | Jan 25, 2021
Thriving, not just surviving (4th quarter 2020)

By Damon Taylor | Senior Advisor, PSYDEH

Indigenous women candidate for office, Oct. 2020

In 2020, your donation helped PSYDEH to see challenges as opportunities.

During the fourth quarter, the entire year really, during these difficult COVID-19 times, we asked ourselves this: is there a way to still thrive, to be more resilient?

Showcasing how we get to “yes,” how we use your gift to make an impact in our work, see below highlights from our FOURTH QUARTER 2020 NEWSLETTER celebrating our progress in the field, with our finances, and as an innovative organization. ***OF COURSE, if you prefer to view the full newsletter, click on the link above or HERE.

Fieldwork

We published the English version of our e-book "Narrativas”, the fruit from our innovative storytelling initiative produced with crowdfunds from GlobalGiving (GG). Learn more about this work here.

PSYDEH continues to promote and support women’s participation in late-October electoral processes in four indigenous municipalities. Our short-film on this work will be released in the 1^st quarter of 2021.

We finish planning for our 2021-2022 multi-mechanism program. Reflecting local indigenous women feedback, this is our most ambitious fieldwork ever, produced in collaboration with these women to help their families and communities rebuild during and after COVID-19. See this news item for program details, this account on our novel leadership-training planned for our women partner’s network, and this dispatch on one of the mechanisms we call “Bordamos juntos”, innovated with our new partner Ayuda Mutua CDMX.

Financial Well-being

PSYDEH is thrilled to be awarded a game-changing grant from GlobalGiving’s Coronavirus Relief Fund.

Since September, we have launched new pieces of our seven-resource stream strategy: our (1) volunteer collaborator’s program, and (2) corporate partnerships program, including one of its key elements, (3) our cause marketing initiative. For details about volunteer collaborator activities, contact Carmen Grab. For more on corporate partners and cause marketing, contact Damon Taylor and Hannah Swenson respectively.

Our pro bono global law firm partner Hogan Lovells CDMX, in collaboration with TrustLaw (a project of the Thomson Reuters Foundation), helps us to make needed progress in becoming an outfit with 100% financial transparency. Learn more here.

Organization Progress

India-based Chezuba helps PSYDEH to link with professionals from across the globe, including employees of the Tata Group, one of the largest Indian multinational conglomerates with 100,000+ workers across the world.

PSYDEH’s majority-paid field team grows. Necessitated by local indigenous women’s demands and our 2020-2022 COVID-19 recovery project, PSYDEH launches our nine-person, majority-indigenous women field Corps. It operates out of our first satellite-field office “Casa Siempre Viva”, named after indigenous women partner’s regional organization with the same name.

For over a year now, PSYDEH strategically uses our voice as a community-led development leader to promote more equitable access to resources through online global crowdfunding platforms like USA-UK-based GlobalGiving (GG). Learn more about PSYDEH’s evolving role here, and our novel model for working in this area here. To see the indirect impact of our nudging, and to learn more about GG's new community-led development research initiative, see this article and this report.

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Jul 9, 2020
Donations = Empowerment (2nd quarter 2020)

By Damon Taylor | Senior Advisor, PSYDEH

PSYDEH and women partners do not take COVID-19 wreaking havoc on fieldwork and funding lying down.

Over the past few months, your donation helps us to

release our 186-page e-book with women partners' stories and portraits
plan a COVID-19 project to offer short-and medium-term help to women and communities
publish our 2019 annual report

STORYTELLING AS LEADER TRAINING AND MARKETING TOOL

PSYDEH just released our long-anticipated e-book “NARRATIVAS”. Funded by you, this beautiful tool has 68 high-quality “narrative-oriented” photographs and 32 stories by indigenous women. See HERE to read the book, read featured stories in English, and learn about the initiative. *Note, we are of course mindful of local partners' personal data privacy; click on "Data Privacy Policy" at the bottom of our website to learn more about how we manage such issues.

COVID-19 PROJECT

To play our part in helping rural and indigenous communities navigate the pandemic, PSYDEH plans a new initiative and launched this crowdfunding CAMPAIGN to fund it. The forward-looking project supports five women-led organizations with (a) trustworthy coronavirus information they share with neighbors and (b) training on sustainable natural resource use while offering short-term (c) food assistance and income-generation help to 100 families.

2019 ANNUAL REPORT

We just published our most detailed and visually polished ANNUAL REPORT. Inside, you’ll read about 2019 work and awards, why our scalable model, our finances, and you’ll find interviews with our UK and USA staff. This high-quality report reflects the work that your hard-earned money funds.

LOOKING FORWARD

PSYDEH’s 3rd quarter report will celebrate:

progress with our "Seed Fund" activity
end-of-2020 strategic planning finished early with partner involvement
more GlobalGiving wins.

Excerpt, "Narrativas"

New COVID-19 Campaign

2019 Annual Report

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May 18, 2020
1st Quarter 2020: COVID-19 Hurts and PSYDEH Pivots

By Damon Taylor | Senior Advisor, PSYDEH

PSYDEH as human interest story_Mexico News Daily

Over the past five months, PSYDEH makes progress on multiple fronts despite serious COVID-19 challenges like seeing hoped-for-funding dry up and not being able to do any fieldwork.

Since PSYDEH’s last report, your investment helps us to

pivot by launching a new COVID-19 initiative
produce measured results in the field
be celebrated in the press and publish important articles

COVID-19

Information is power, always. This is especially true for vulnerable rural and indigenous communities needing to smartly navigate COVID-19 and its economic and social consequences. Thus, we produce a bi-weekly information series with trustworthy content in Spanish, indigenous languages, and English. See for example THIS episode with practical content like THIS video by a USA doctor whose first 30 minutes of advice are translated by PSYDEH for Spanish speakers. We also are about to start pursuing funding for COVID-19 recovery fieldwork.

MEASURING RESULTS

With our inaugural foray into the social enterprise field, PSYDEH’s wildly successful action-learning embroidery initiative, produced with your donation, connects women’s supply of high-quality artisan goods with global demand for such products. This puts money in women’s pockets. It directs all net gain to update these women’s organizations’ legal documents, a critical step for future fundraising. And with a 161% return on investment, this pilot project tells us that PSYDEH should do more of the same in 2020-2021.

We also completed our first comprehensive impact assessment. Some key quantitative takeaways are that 100% of women feel better prepared as leaders, and all but one said that they trust PSYDEH and its team. Qualitatively speaking, women partners tell us that we need to deliver more resources to local communities, e.g., high-impact projects, training, and permanent field staff. A PSYDEH staff person shares, "With PSYDEH, I get the opportunity to DO while applying thought leadership on how we solve complex problems facing Mexico and other democracies like growing social and economic inequality.”

IN THE PRESS + PUBLISHING

We are thrilled to be showcased in this human interest story in Mexico News Daily. It does a fine job explaining our complicated work in basic terms.

We've published THIS article on our replicable model and THIS article on how storytelling is key to actionable feedback. PSYDEH also published our 2018 Annual report in English and Spanish. Our 2019 report will be released in early June.

LOOKING FORWARD

PSYDEH’s 2^nd quarter 2020 report will celebrate:

e-publishing a 160+page book with 27 women partners' stories
progress with our "Seed Fund" activity
lobbying for more resources for Mexico and the Global South.

Stay safe and sane!

Online promotional tag_Embroidery Initiative

Silent Auction_Embroidery Initiative

Virtual Ecosystem Poster_Embroidery Initiative

PSYDEH article_Feedback Labs

COVID-19 Initiative

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