4 Powerful Peer-To-Peer Fundraising Models To Try This Giving Season

Learn more about four peer-to-peer fundraising models that people around the world use to raise money for their favorite causes.


Mix-and-match these proven peer-to-peer fundraising models to inspire others to raise money for your cause during the year-end giving season!

The Challenger

peer to peer fundraising models

The Challenger vows to do something extraordinary upon achievement of a fundraising goal.

Examples: Dump ice on your head. Jump in a pool with your old prom dress on. Run a marathon.

The Influencer

Peer-to-Peer Fundraising Model | Influencer

The Influencer praises past donors to encourage future donors to become part of a positive movement. Studies show social pressure, framed in positivity, can be a powerful tool for fundraisers.

Examples: Tag friends on Facebook who’ve contributed to your campaign. Ask donors to tell their friends about their donation to your cause. Send public notes of gratitude to friends who’ve donated to your cause.

The Specifier

Peer to peer fundraising models
The Specifier frames fundraising in very specific, often numerical, terms.

Examples: Request $100 from 10 friends. Ask 12 friends to share your Facebook post before the end of the day. Share a photo or statistic every hour for 24 hours, and ask for $24 from 24 friends.

The Inviter


The Inviter recruits a team of friends, who each commit to raising a certain amount, attending an event, or taking a select action in pursuit of a larger charitable goal.

Examples: Organize a casual “jeans day” at the office—in exchange for a donation to your cause, colleagues wear jeans. Recruit five friends to raise $500 each for your cause in three weeks. Host a movie night, where the price of admission is a donation to your cause.

Ask your supporters to become peer-to-peer fundraisers for your organization. As part of their personal fundraising campaign, encourage them to: do something extraordinary, set and share a specific fundraising goal, invite their friends or co-workers to fundraise alongside them, and shower their donors with plenty of praise.

This is one part of our full peer-to-peer fundraising guide. Get a copy sent to your inbox now.

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Learn more about the featured photos in this post, in order of appearance, through the following projects: Mann Deshi Foundation, Children’s Radio Foundation, CREA, and UNICEF USA.

Featured Photo: Safe Drinking Water with BeyGood4Burundi by UNICEF USA
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