5 Reasons To Start A Monthly Giving Program

Amid economic uncertainty, nonprofits around the world are looking for solutions to funding challenges. Learn more about how a monthly giving program could be a source of income and stability for your organization.


With high inflation and ongoing impacts from the COVID-19 pandemic, nonprofits need a sustainable source of funds. Here are five reasons why a monthly giving program could provide crucial support for your nonprofit:

1. Achieve stability and independence.

Nonprofits that enjoy ongoing support from a large community of individuals are not beholden to one wealthy donor, grant, or fundraising event. When you have broad, ongoing support from individual donors, you can plan smarter and project revenue and costs. Dependable sources of income are especially valuable in the wake of global uncertainties. Building a monthly donor program can give your organization stability during periods of instability.

2. Save precious staff time.

If your nonprofit is like most, your staff members wear many hats. Think of how much staff time goes into securing a single donation. Now think of how much time would be saved if those donors gave automatically on a monthly basis. Then all you would have to do is thank your donors and tell them how the world is better because of their ongoing support.

3. Invite recurring donors to become more involved in your work.

Monthly giving solves the problem of having to continually ask donors to renew their gifts, and it gives you an opportunity to mobilize your monthly donors in new ways to further your cause (and their commitment to it). Now more than ever, donors are looking for meaningful ways to engage. Does your organization need applause on social media, virtual volunteers, survey responses, petition signatures, letters to the editor, or fundraising advocates? Now that you’re not preoccupied with asking this group for funds, they can start helping in new and meaningful ways.

4. Keep the lights on.

The COVID-19 pandemic has drastically affected how many organizations do their work. The challenges impacted operations, programmatic spending, and fundraising. Monthly gifts are an opportunity for organizations to secure a steady stream of income to get them through ongoing impacts and other crises that may come in the future.

5. Offer a way to show solidarity.

Giving back lets people feel connected during challenging times. Although many people are looking for ways to give, asking for one large donation can feel daunting. But asking for a recurring gift can seem more manageable—for you and the donor. Ultimately, smaller donations in steady increments add up and can be more valuable than one-time donations.

With a strong foundation of donors, you can avoid overdependence on one major donor or grant. Monthly giving programs can help diversify your income stream and better support your world-changing work in the long run.

Ready to build your monthly giving program? Read Part 2 of our monthly giving series, “How To Start A Monthly Giving Program.”

Want more tips like this? Subscribe to get the best content from the Learn Library once a month.

Featured Photo: 100 Bikes for 100 Girls by Rock-Paper-Scissors Children's Fund

Get Free Tips + Tools in Your Inbox
Subscribe to get the best content from the Learn Library in your inbox once per month.
Meet Your New Fundraising Team
Join GlobalGiving for training and support tailored to you.

Looking for something specific?

Find exactly what you're looking for in our Learn Library by searching for specific words or phrases related to the content you need.

WARNING: Javascript is currently disabled or is not available in your browser. GlobalGiving makes extensive use of Javascript and will not function properly with Javascript disabled. Please enable Javascript and refresh this page.