Here are five actionable tips to help you plan a powerful International Women’s Day campaign on March 8.
1. Make it personal.
On International Women’s Day, tell a story about how your work changed one woman or girl’s life. Studies show that people tend to offer more aid if a specific person in need is identified, as opposed to a large group of people or statistical approach to a problem. It’s called the “identifiable victim effect.”
This study showed people were more likely to commit to donating an organ if stories identified the person who would receive it or focused on the impact of organ donors. These researchers observed the identifiable victim effect even in stories without personalizing information. And this researcher documented how a slight tweak in language, from saying “people in a group” rather than “a group of people,” led to increases in empathy. Get 5 more storytelling tips.
2. Host an event.
Events are a great way to help people connect to complex issues, and they can be tailored to your organization’s strengths. Host an intimate as a dinner at your house for your 10 most-engaged donors. Hold an open discussion on the role of men in advancing gender equality. Organize a fun art exhibit (like this one). Whatever works for you and your donors! Download a press advisory template to alert your local media outlets about your International Women’s Day event.
3. Reach out to the press.
The worldwide observance of International Women’s Day is an ideal time to introduce a local reporter to a staff expert who is available for media interviews. You can also ask for news coverage of your latest publication or work in women’s empowerment—reporters tend to be more receptive to pitches like this when they are newsworthy and related to an upcoming date. Download a free press release template to get started.
4. Tap into social media momentum.
Popular hashtags to use for this year’s International Women’s Day campaign include #IWD2020, #EachforEqual, and #InternationalWomensDay. Don’t miss all the resources available on the official International Women’s Day website. Want to take it one step further? Hosting a Twitter chat is one way to achieve this goal as part of your International Women’s Day campaign. The Kupona Foundation, in partnership with GlobalGiving, shared their best tips for hosting an effective chat. Download a Twitter Chat Checklist.
5. Think about how to engage boys and men in your work.
This nonprofit in Nigeria built a strong network of male advocates, by starting with the founder’s husband and two sons. In Kenya, this founder builds mixed-gender football teams so boys can learn the issues that impact girls impact them, too. Her approach will inspire you!
All GlobalGiving partners whose projects accelerate women’s equality are eligible to apply to be part of the GlobalGiving Girl Fund Campaign. The campaign, held from March 6-13, includes matching funds and prizes on International Women’s Day.
APPLY BY FEB. 7, 2020
Featured Photo: #FreedomforGirls Is Girl-Led Change by Stars Foundation