How To Write An Effective Fundraising Email That Opens Hearts (And Wallets)


February 4, 2016

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Some of the most incredible people raising money for projects on GlobalGiving don’t work for nonprofits. They’re people like you who are passionate about a cause and want to raise money from their friends and family to support it.

Kupona Foundation wants to end maternal and neonatal mortality in Tanzania.

GlobalGiving helps people raise money to save forests, rescue animals, feed the hungry, and lots of other amazing things with our fundraiser tool.

I get it: Asking people to give to your fundraiser can be intimidating. However, reaching out to friends and family is one of the best ways to garner support for a cause that’s important to you! Starting out by asking your “inner circle” of close friends and family will help build momentum toward your fundraising goal.

One of my favorite ways to get started is to look at other successful fundraisers for inspiration! Check out Alison’s fundraising page, which raised an incredible $2,474 for the Kupona Foundation. Alison’s experience with childbirth fired her passion for ending neonatal and maternal mortality in Tanzania in partnership with Kupona.

Let’s break down the email that helped her quadruple her goal:

There isn’t just one perfect formula to ask people to donate to your fundraiser. But if you need a place to start, try describing your connection to the cause, introducing the project or organization that’s making a difference, sharing about the potential impact of a gift, and making a specific ask. Chances are, you’ll be surprised to see how your community will respond!

Featured Photo: Kupona Foundation wants to end maternal and neonatal mortality in Tanzania.

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