Small businesses play a crucial role in disaster recovery around the world. Ready to make your mark? Check out our top fundraising tips for small business owners.
Natural disasters have the power to devastate communities, and impacted families often spend years rebuilding their lives in the aftermath. Luckily, there are always people ready to help! And your small businesses can play a critical role.
Here are nine steps small business owners can take to raise funds for disaster survivors:
1. Set SMART goals.
Set you and your business up for success by setting SMART fundraising goals. Here’s what each step of the acronym stands for:
pecific: Describe exactly what you’d like to achieve.
easurable: Quantify your fundraising goal.
ctionable: Specify what actions you will take to achieve your goal.
ealistic: Be ambitious, but don’t set a goal that you can’t realistically achieve with your available resources.
ime-Bound: Schedule a fundraising start and end date to create a sense of urgency and motivate yourself and your donors.
2. Get creative.
From knitting challenges to garden parties, there are many ways your business can do good—and have fun doing it. See how others have incorporated creative ideas into their fundraising.
3. Determine how you will collect donations.
If your fundraiser will encourage people to directly donate to GlobalGiving or a project on GlobalGiving, you can set up a personal fundraiser page for your small business. Whatever option you choose, make sure it seamlessly lets your small business collect donations from your friends, family, and customers and get them to the cause of your choice. Set up your personal fundraising page on GlobalGiving.
4. Offer your customers a variety of ways to donate.
If you are collecting cash donations or are donating proceeds of sales, you can donate directly to the project online using a credit card, debit card, PayPal, or Apple Pay. Alternatively, you can mail a check to GlobalGiving. Here’s how to send GlobalGiving a check.
5. Develop a marketing plan.
Marketing is key to any successful fundraiser. GlobalGiving has a set of customizable posters, foldable table tents, and social media images you can use to promote your fundraiser. You can also create your own using our brand assets.
6. Communicate why you’re fundraising for a particular cause.
Download our infographic “How To Help After A Disaster” and get quick facts about causes to share with your customers.
7. Follow cause marketing laws.
Every state has legal regulations around businesses fundraising for nonprofits, also known as cause marketing. Here’s what you need to know.
8. Understand other regulations that could impact your fundraiser.
If you are fundraising on behalf of a university, franchise, or other established organization, you may need a Letter of Intent. Contact GlobalGiving to request your Letter of Intent.
9. Make sure your donations will be tax deductible.
GlobalGiving is a 501(c)3 registered nonprofit, and our EIN is 30-0108263. We’re also a registered charity in the UK. You can find GlobalGiving’s financial information, including our W-9 and 990 forms, here.
That should be everything you need to launch your fundraiser!
If you’re interested in company matching, a customized landing page, or another specialized solution, please contact our business partnerships team or explore our Simple CSR solutions.
Featured Photo: Help a Starving Artist Launch An Art Gallery by Develop Africa