The holiday season is an ideal time to engage your employees in giving. Learn how to make your employee holiday giving campaign a success.
So you want to launch a holiday giving campaign for your employees? You’ll need a plan of action.
The holiday season is the most popular time of the year for charitable giving, making it the perfect opportunity to engage your employees. The giving surge begins with #GivingTuesday, right after Thanksgiving, and rolls into the New Year. You’ll likely see an increase in enthusiasm for participating in volunteer activities and making charitable donations from your company’s employees.
The holiday season puts people in the giving mood and people are looking to make their contributions before the U.S. tax year ends, so this is the time when charitable giving is top of mind. If you’re in human resources or corporate social responsibility, engaging employees in giving may be on your mind, too.
Aligning stakeholders for your holiday giving campaign can be challenging. It’s common to struggle with a last-minute execution, but with the right preparation, you can effectively manage your holiday giving campaign and deliver a program that will be popular with employees. The work you put in upfront will lead to a more successful holiday giving campaign.
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