Aug 28, 2018

A 5th Year to Celebrate!

‘‘TV gives everyone an image, but radio gives birth to a million images in a million brains.’’ - Peggy Nooran

Millions of images in millions of minds have birthed the possibility of Mozambican children celebrating their fifth birthday.

With over 250 episodes of the Portuguese-language Entertainment-Education radio drama, Ouro Negro (Black Gold) has given parents the hope to change attitudes on reproductive health and rights, gender equality, child nutrition, hygiene, and malaria prevention.

Thus far, Ouro Negro is broadcasted on more than 70 radio stations, reaching up to 4 million listeners per show and still growing!

Support for Ouro Negro has yielded positive outcomes for the national health of Mozambican children. With continued support, we can be sure that the results will produce benefits for generations to come.



Mar 27, 2018

Health Angels

Health Angels planning session
Health Angels planning session

The newest dimension of our Ouro Negro programming in Mozambique is Health Angels. We are bringing the vital messages that drive our radio drama, theater productions, social media and TV broadcasts, into the hair salon! To make this leap, we are partnering with N’weti, a health communications organization, and Malaria Consortium, an organization skilled in training health workers to address communicable diseases.  

In Mozambique, hair salons are a popular hangout space and safe environment and hairdressers already serve as informal authorities on health and relationships. As Health Angels, they will now be trained to provide youth and young adults who may not feel comfortable seeking out health services in a community or educational setting with accurate information on key maternal and reproductive health topics at each stage of adolescence and young adulthood and the products (and referrals) they need to convert knowledge into action. 

Young women and men will be able to make informed choices to prevent unwanted pregnancies & sexually transmitted diseases; delay marriage and stay in school; and understand the importance of getting the prenatal and early childhood care essential for raising healthy children. 

We have already begun piloting this project and expect it to be in full operation this summer in Maputo. We look forward to sharing our news from the salon in future reports!

Dec 27, 2017

Ouro Negro's Audience

Because Ouro Negro is a Portuguese-language program, not many of our Global Giving donors have the opportunity to hear the stories or participate in our popular Facebook page that engages thousands of Mozambicans each month. So for our final report of 2017, the PCI Media Impact team wanted to share some insights into how teenage listeners in Mozambique are responding to the drama and contributing to the program’s goals of improving maternal, newborn and child health.

Our stories encompass a range of health themes into the riveting drama broadcasts available on radio and onlinefrom emphasizing post-natal doctor’s appointments and nutrition to preventing malaria.  A high priority for ensuring better outcomes for girls and for babies, infants and toddlers is to encourage teens to avoid STDs, delay pregnancy and marriage, pursue education, economic stability and other dreams and, ultimately, become parents when they are better prepared to be responsible for their own health and that of their children.  To do this, they need to overcome great odds, given that 48% of girls marry before age 18 and only 11% of girls enroll in secondary school. 

Voices of our Teenage Audience

“Being from the North myself, I think I really like that girl who did not want to marry a man. Lura says she does not want to get married and give up her dreams, and for me, marriage is giving up my dreams, which is studying medicine. Fortunately, my mother says you can’t trust that after marrying he’s going to give you everything. She tells me to have a job and then get married. And I like medicine better. My mother has no job.”-- girl from Nampula, age 18

“I don’t have a boyfriend because I want to pursue my education and get a chance to live my dreams” -- girl from Maxaquene, age 17

“I use condoms because of two reasons: because of pregnancy and sexually transmitted diseases.” -- girl from Maxaquene, age 17

“I used to not like it (condom) before, but I started to use it. I always heard it’s good, but I despised it. But in the radio soap opera, condoms avoid pregnancy and illness, and I started to use it and  implement it.”-- girl from Nampula, age 16

These quotes were taken from recent interviews conducted with youth in Mozambique and reflect how listeners are taking inspiration from the characters and scenarios of Ouro Negro to consider their own opportunities and choices. Our program is driven by Entertainment-Education methodology—bringing together entertaining content and evidence-based messaging developed with technical experts, role modeling characters as they make realistic decisions that may challenge socially accepted norms, and inspiring discussion and debate with family, friends and others in the community to inspire positive changes in knowledge, attitudes and behavior.

Thank you as always for your continuing support. Feliz Ano Novo!

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