PCI Media works with local communities and partners to raise promote sustainable behaviors. Our radio dramas, films, and social media and political advocacy campaigns have reached over 2 million in West Africa and 4.2 million farmers in Central America. Policy makers, like the Mano River Union in West Africa, have come together to prioritize natural resource management because of our work.
We're facing a global climate crisis. Deforestation, ecosystem destruction, erosion and flooding along coastlines due to climate change threaten the health, safety, and welfare of millions. But significant strategic action from individuals, communities, and policymakers can help mitigate the impact, ensuring more communities are protecting their food systems, coastlines, and forests.
Research shows a strong correlation between emotional connections to characters lasting behavior change. Our stories engage audiences in conversations and connect individuals and communities to information and resources that drive sustainable change. Radio dramas like Feet on the Ground in Central America empower small farmers to use sustainable farming to increase their crop yield programs in West Africa help communities protect mangroves to preserve coastal ecosystems.
In Central America, 90% of listeners reported adopting sustainable farming practices. Within the first three months of Watasay Ston, hundreds of listeners called in with questions. Watasay Ston has encouraged listeners to enforce laws surrounding conservation, selectively cut and replant mangroves, and construct embankments. These are all keys to building resilience to climate change. We're now working in Mozambique to protect mangroves in coastal communities.
This project has provided additional documentation in a PDF file (projdoc.pdf).