May 27, 2021

Expanding Our Sexual Rights and Health Work

Media in Production
Media in Production

Thank you for your continued support in preventing early and unintended pregnancy in Africa. Your support helps us to continue to work with local organizations to produce quality and engaging content that reaches diverse audience groups—adults, adolescents, of all genders. 

I'd like to take this opportunity to share another program in development that addresses a similar issue in Eastern Africa. 

In Mozambique, our 360-degree health communications program, Ouro Negro (Black Gold), remains an effective and trusted source of health information for COVID-19 prevention, family planning, child nutrition, and maternal and child health. Ouro Negro is such a powerful resource that we are using as part of our communications strategy in a new program, Access without Barriers, aimed at further improving adolescents’ sexual and reproductive health education and services in the country.

Access without Barriers is a communications intervention that:

  • Is inclusive. Content is tailored for adolescents with and without disabilities
  • Leverages existing relationships and partnerships in the country
  • Trains service providers in how to talk to adolescents about family planning, especially those with disabilities
  • Uses Ouro Negro’s programming to get information to the hardest-to-reach communities

The goals of the program are to:

  • Increase adolescents’ demand for sexual and reproductive health services
  • Improve knowledge, attitudes, and behaviors around family planning
  • Foster trust and connection between adolescents and service providers 
  • Train radio and TV producers in production techniques for adolescents with disabilities. 

Our partners for Access without Barriers include the Flanders Cooperation, Government of Mozambique at central and provincial levels, theInternational Centre for Reproductive Health (ICRH), TV Surdo (TV for the Deaf), TV Mozambique, Radio Mozambique, and various community radio stations.  

How Is This Program Tailored to Adolescents?

Radio producers are trained to produce programs and facilitate discussions specifically on adolescents with disabilities, an often overlooked group. Normalizing discussions about sex education for all audiences is critical to preventing teen pregnancy.

Service providers are trained in providing an inclusive, nonjudgmental atmosphere that encourages adolescents to seek advice around family planning.

The program leverages a variety of media, including radio, social media, and television that adolescents are most apt to engage with.

Thank you again for supporting media that makes change. With your help, we can make powerful, lasting change through stories.

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May 10, 2021

Expanding Our Climate Change Programs

Our work with USAID, Tetra Tech, and 5 other partners in West Africa aimed to improve conservation and climate-resilient, low-emissions growth across the region. The program worked to increase coastal communities’ resilience to the impacts of climate change, reduce deforestation and forest degradation, and reduce wildlife trafficking. PCI Media led the social and behavior change communications activities, a key strategy of the program.  

WHY RADIO?
Our research found that radio was the dominant form of mass media consumed by our key audience groups (local communities living in coastal areas and around/in forest landscapes).   

WHAT DID WE DO?
PCI Media produced two 24-episode radio dramas; this entailed organizing and facilitating radio drama workshops that included a diversity of stakeholders, from community leaders to regional policymakers, in the identification of priority themes, reviewing of the knowledge, attitudes, and behaviors matrix, developing characters and storylines that reflect the local context, and providing other important information for the successful broadcast and uptake of the radio drama. We also managed the relationship with radio hosts and provided discussion guides to facilitate discussions during the call-in show.  

Aside from the radio dramas, PCI facilitated and advised the crafting of key messages and developed appropriate communication strategy materials for important key audiences. To ensure the programs' effectiveness, we monitored activities through data collected by radio stations, focused on group discussions and key informant interviews with target audiences. 

We look forward to continuing our climate work in West Africa.

NEW PROGRAM ADDRESSING CLIMATE CHANGE

We're excited about a new program that addresses climate-related disaster risks in the Caribbean. 

PCI will be working with the French Red Cross’ READY Together Programme to design and implement a regional public awareness campaign on disaster risk reduction and climate change adaptation. The campaign will be implemented across six countries: St Vincent and the Grenadines, St. Lucia, Dominica, Antigua and Barbuda, Guadeloupe, and Martinique. The campaign’s objectives are to: 

  • Increase public awareness of climate-related disaster risks and the importance of preparing for natural disasters;  
  • Increase the general public’s, and small and medium businesses' inclination to actively prepare for natural disasters by appealing to their values and concerns; and  
  • Increase interpersonal communication/social dialogue around natural disaster preparedness, particularly as it relates to climate change. This is critical in normalizing new behaviors, knowledge, and attitudes.

Your support makes changing knowledge, attitudes, and behaviors around climate action possible. Thank you for supporting media that makes change!

Check out an interview with Felix Dodds, Sustainability Development Expert and PCI Media President, Meesha Brown!

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May 10, 2021

Continuing to Save Lives with Team Survive

Student Radio Producers in Mozambique!
Student Radio Producers in Mozambique!

Supporting Education during COVID-19

PCI Media partnered with Project BETTER in Mozambique to help children in poor, rural communities, continue learning during the pandemic. We put children at the forefront of the project to increase local capacity for engaging programs. Six young (13-21) radio producers were trained to produce and present special educational programs for children. 72 radio programs were broadcast over 12 weeks in two regions of Mozambique.

We're expanding this strategy to our Ouro Negro program, a national serial radio program that has been on the air for over 5 years. 

In the US, we continue to work to raise the additional $24,640 to get Team Survive in schools in the US.

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ern districts ofMozambique received 72 radio programs broadcastover 12 weeks..CapacitySix young (13-21) radio producers were trained toproduce and present special educational programsfor children.KAPInterviews are being conducted in February with thetrainees to determine what they learned.NeedFrom March to September 2020, and again sinceFebruary 2021, some 8.5 million children were outofschool due to COVID-19. In poor, rural areas mostofthese children have no alternatives and their parentsare often unable to help due to their work and owncapacity. Young children in particular are strugglingto continue learning.

Virtual Training Workshop with PCI Team Members
Virtual Training Workshop with PCI Team Members

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