The project will train and engage 2400 (1200 males and 1200 females) disadvantaged youth in starting their own businesses. The project will provide an opportunity to young people to start a business, get an access to capital and sell their products and services. The project will use entrepreneurship as a strategy to assist young people especially female youth raised in poverty to break the vicious cycle of deprivation and helplessness .
Pakistan houses the largest number of youth in its history. 70% of the total population is under the age of 29. A vast majority of these young people are living in extreme poverty without any hope and desire in life. The project will use entrepreneurship as a strategy to train and engage 2400 youth living in Southern Punjab of Pakistan to establish their own businesses to escape poverty. These young people if not engaged will continue to prove a disaster for the country and the world.
The competition stirs up a creative energy among children and young people that has been dormant for many years. Young people living in poverty are provided an opportunity to start an enterprise, get an access to capital and sell their products and services. The competition teaches the basic principles of an enterprise development to young people by a hands-on approach. The project will provide an opportunity to young people living in poverty to become entrepreneurs and social entrepreneurs.
The project will train and engage 2400 (1200 males and 1200 females) disadvantaged youth to rise out of poverty.