By Rosario Nieves | Proyect manager
“Women economic empowerment for earthquake relief”
“Creciendo con México”, was a program developed to attend, accompany and strengthen businesses led by women that were affected by the 2017 earthquakes in Mexico City.
In the period of February to May of 2019, impacted to 167 women in three components:
These three components developed the thinking in the weak points of the women because they need to know the current situation of his business, training to strengthen her skills and finding new strategic allies that promote her growth.
This time we talk about the component “Red de apoyo” and links with institutions where commission us to look for and approach effective solutions to the women.
The first element to know the needs of the businesswomen is and Comprehensive Diagnosis that allows us to know the, to) level of personal initiative, b) business skills, c) digital skills and d) business aptitudes of the businesswomen.
The information that results of the diagnostic strengthens with the information that exchanges inside of the training; the women express of the punctual way the immediate needs of her businesses and the team of training leaders looks allies and generate group and individual workshops.
We invite them to know two success cases about the "Red de apoyo":
Andrea Michelle is a founder of the mark "Bromelias conscious Diet”. It is 29 years old of age and initiated his business at the beginning of the year 2019.
Bromelias is born like an alternative of diet to which her founder calls “conscious diet”. Bromelias Not only focuses on the care of the health, but also in the care of the environment since his packaging is ecological and reusable, and promotes the consumption of prime matters of Mexican producers.
These products are elaborated with a high standard of quality since they use products are 100% natural.
The training of CREA has allowed having an organization about the costs of the company and the inventories as well as update his prices about to the margin of gain that she needs.
Another benefit that Andrea has obtained through the training is that it has proposed goals, average and long term.
One of his goals in the short term was to achieve the bromatological studio of his jams and with this promote the commercialization of his products.
Andrea worked task to quote in different laboratories of the City of Mexico, at this moment the price was very high and pay the bill was very complicated.
The team of CREA contacted Andrea with the Institute of Agricultural Research and Training of Mexican state. We obtained a subsidy of the 50% percent of discount of the full cost. With the saving by the discount, Andrea invests in labels more specifics about the nutrimental contents of the products.
Vanessa is 41 years old and at present, she is in front of the familiar company “Sayogava”, company with 30 years of experience in the production of accessories of skin for lady, knight, office, and home.
"After taking the training, my family and I have made several actions to have a business model more organized"
During the evaluation of the program Personal Initiative and Development of Business Skills, Vanessa attained to have better control of the finances of the business and identified that the company in spite of the time of operation did not have a plan of marketing.
Like part of the services of the “Red de apoyo” we link Vanessa with different institutions and one achievement was the workshop of “photography for social networks” given by the institution Fish a firm of consulting of digital marketing.
In addition to this workshop, Vanessa received additional advice to improve the uses of social networks, taking of photography by-product and messages with impact to his customers. The next goal for Vanessa creates a new digital catalog.
"It would like to share with more women my vision that the entrepreneurship is a mental state that gives him to the people the power of maximizing his happiness"
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