By Andrea Celi | Project Leader
During the past two months we have been developing and planning a social media campaign that was coordinated to dialogue with an in person one-on-one campaign that youngsters carried out during carnival at Montevideo’s City Hall theater.
Apart from being shared on social media the videos were shared in loop at the theater’s screens reaching over 30,000 people during 30 days of intervention.
Nonetheless, a total of over 9,000 persons were reached in one-on-one interventions by young people to raise awareness on this matter.
The campaign is focused on raising awareness and believing children and teenagers when they talk to adults about abuse-related situations. Thus, taking action protecting them and calling out to Justice.
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