Support Female Entrepreneurs in Palestine

by Tomorrow's Youth Organization
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine
Support Female Entrepreneurs in Palestine

Project Report | Oct 23, 2017
Grabbing the Bull by the Horns

By Rawan Musameh | Women's Empowerment Program Assistant

Entrepreneur In'am visits the TYO Center in Nablus
Entrepreneur In'am visits the TYO Center in Nablus

In’am was born and raised in Jamaa'en, Nablus. She studied mathematics at An-Najah National University and has been working with the Jamaa'en Governmental Municipality for over nine years. In'am needed an additional source of income and decided to transform her long time hobby into a sustainable business.  With the money she saved from her job at the municipality, In’am decided to purchase three calves. Initially, she focused her business strictly on the process of fattening and selling her calves. In’am would buy the calves when they are one-week old, feed them for six to eight months, and sell them once they weigh 300 kilograms. As In’am generated her first profit, she used it to purchase more calves.

In’am’s interest in Tomorrow’s Youth Organization’s entrepreneur program for women was sparked when representatives from TYO visited the Jamaa'en Women’s Association to present the project and recruit entrepreneurs from her village. While In’am had been running an effective, profitable business, there was always a chaotic element. She had never created a business plan and had only operated her business on a day-to-day basis. She needed assistance to identify the source of the chaos and address it.

When the training began, In’am was eager to learn how to develop a business plan. She learned how to develop sound and comprehensive business, marketing, and financial plans. During financial planning training, she began to understand the purpose behind documenting all of expenses and income of the business. She also learned through psychosocial training that she must document the money spent paying family for their labor as an expense. Through the Idea Sourcing and Product Development Learning Module, In’am learned creative ways to increase her business’s profit. The process of fattening and selling calves takes approximately eight months, resulting in profit generation every eight months. After the Idea Sourcing and Product Development training, In’am purchased cows in order to make milk and cheese and generate a more consistent profit stream. Through the Small Enterprise Center's (SEC) marketing training, she also learned to strategically pick a market and customer base where there is minimal competition. After Ina'am's participation in the Entrepreneur and More exhibition, she was able to expand her customer base. Now not only does she have customers in Jamaa'en, she also has a market in Nablus and its surrounding villages. Her customers constantly show their satisfaction of Ina'am's products and continue to order dairy products on a regular basis.

In’am’s business is her primary focus in life. She believes in taking risks, loves the action her business brings to her life, and is fully confident that if and when she takes risks, she will succeed. In'am started her business three years ago with only three calves, but she now owns eight cows and three calves. In the future, In'am hopes to further expand her business by buying additional calves and cows which will enable her to increase her productivity. She hopes her products will become nationally well-known and sold in every supermarket in Palestine. In’am’s work is historically categorized as “man’s work” and she could not be more proud to take the proverbial bull by the horns and break the sector’s glass ceiling in her village.

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Jul 27, 2017
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By Rawan Musameh | Women's Empowerment Program Assistant

May 1, 2017
A Common Vision for Palestinian Entrepreneurs

By Suhad Jabi | Center Director

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Organization Information

Tomorrow's Youth Organization

Location: McLean, VA - USA
Website:
Facebook: Facebook Page
Twitter: @tomorrowsyouth
Project Leader:
Suhad Jabi
Director, Tomorrow's Youth Organization
McLean , VA United States

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