By Julie Nixon | Country Director
SWIFT have been able to raise funds to continue our work with the 100 Female Artisans through a carefully constructed programme.
We firstly take 25 rural women on an aspirational tour of the country, focusing on design and merchandising. We visit leaders in the handcraft industry such as Ngwenya Glass and Swazi Candles where the women learn first-hand production planning and display techniques. They also visit other SWIFT member shops to gain a better understanding of the market.
The following week we then conduct in class training with the same group of women, teaching about the market and how to develop products that the markets wants to buy. It is imperative that the women make for the market as currently they are simply making with no knowledge of what the market wants.
We have also been able to train 19 government handcraft officers during a two day Train the Trainer course. This course covers the basics of ideation and product development to enable the officers to help capacitate their handcraft artisans and develop market ready products.
The economic empowerment of women means a safer, better educated and fairer society. Please help us to make poverty history.
Here are the links to our social media, hopefully you will connect with us there if you are unable to donate directly.
Links:
http://www.swazifairtrade.org/
https://www.instagram.com/swazilandfairtrade/
https://twitter.com/SwaziFairTrade
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