Stop Child Abuse: Support a Trauma-Therapy-Center

Project Report December 2024: Social Media Fundraising Campaign for Casa Minka

Overview
In November 2024, avinjo launched a social media fundraising campaign to support our therapy center Casa Minka, dedicated to providing psychological care and emotional support to individuals in need. The campaign aims to raise significant funds to ensure the center's continued operation and enhance its capacity to deliver high-quality mental health services. The initiative will run until the end of 2024, with a focus on mobilizing support through various social media platforms.

Campaign Objectives

1. Increase Awareness: Educate the public about Casa Minka's mission and its impact on the community.
2. Raise Funds: Generate sufficient donations to cover therapy sessions and the salaries of psychologists at the center.
3. Expand Reach: Leverage social media to attract a wider audience and foster a supportive donor community.

Target Audience
The campaign targets individuals with an interest in mental health advocacy, social impact, and community-driven initiatives. Key demographics the general public passionate about mental health causes and child care.

Implementation Strategy

1. Platform Selection: The campaign is active on Instagram, Facebook and LinkedIn to maximize reach and engagement.
2. Storytelling: Real-life stories of Casa Minka’s beneficiaries are shared (with consent) to illustrate the transformative power of therapy.
3. Visual Content: High-quality videos, images, and infographics showcase the center's work and the critical role of psychologists in providing care.
4. Call-to-Action (CTA): Each post includes a clear CTA directing followers to donate via a secure online platform.

Progress and Milestones
Since its launch, the campaign has garnered considerable attention, with notable milestones including:

Interaktionsrate bei Instagram 11% and on Linkedin 3,6%

• A 11% increase in followers on Linkedin, 3,4% in Facebook and 2,3% in Instagram since November 18th.

• A 11% Interaction rate on Instagram and 3.6% on LinkedIn Expected Impact

The donations raised through this campaign will be allocated as follows:

1. Therapy Sessions: Cover the costs of individual and group therapy sessions for children and their families.
2. Psychologists' Salaries: Ensure competitive compensation for Casa Minka’s team of dedicated psychologists, enabling consistent, high-quality care.

Call to Action
We encourage everyone to join this cause by donating and sharing the campaign with friends, family, and colleagues. Together, we can make a difference in the lives of those who rely on Casa Minka’s vital mental health services.

Check out the campaign website: https://www.avinjo.org/stop-child-abuse

Links:

• Campaign Website
• Instagram Account
• Linkedin Account