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Reducing Demand for Rhino Horn in the USA

by Helping Rhinos USA
Reducing Demand for Rhino Horn in the USA
Reducing Demand for Rhino Horn in the USA
Reducing Demand for Rhino Horn in the USA
Reducing Demand for Rhino Horn in the USA
Reducing Demand for Rhino Horn in the USA
Reducing Demand for Rhino Horn in the USA
Reducing Demand for Rhino Horn in the USA
Reducing Demand for Rhino Horn in the USA

Greetings all!

After working on creating the curricula that we've successfully created and distributing it to dozens of teachers, we feel that we've achieved a fine level of success with this project. We are not done, but we are going to put the project on hold for a bit.

The demand for rhino parts in the United States is only behind the demand in Vietnam and China. We are a large country with a wonderfully diverse populace and we look forward to working with all of our friends and neighbors.

Look for bigger successes in 2020, as we ramp up in a different capacity to address the demand for rhino products in the United State of America. 

Together, we can put an end to the demand for rhino parts!

Thanks for your support!

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Dr. James and Matt with Rhino Model for cycling
Dr. James and Matt with Rhino Model for cycling

Greetings all,

Thanks to you, we continue to help people across Southern California learn that they can help rhino conservation by helping to reduce the consumption of rhino horn here in the US. We have given over a half-dozen presentations around SoCal to school groups, public presentations, and teacher groups over the last few months. We emphasize that we in the US are likely the third largest consumer of rhino horn in the world, behind only China and Vietnam.

Americans must continue to speak out against the consumption of rhino horn – and elephant tusks, tiger parts, pangolin scales, totoaba fish swim bladders, and other animal parts – as part of Traditional Asian Medicine (TAM) and related consumption practices. The animal parts component of TAM has led to the extinction and rapid depletion of many species, including all five rhino species.

To this end, we are going to take this show on the road to get this message out across the entire country! In early 2020, we are planning to tow a life-sized rhino model on a wheeled platform across the country and use it as part of a series of school assembly presentations. We will continue to encourage the teachers to adopt and frequently use our Rhinocation education curriculum as a tie-in to the assembly presentations.

We are confident, based on our searching of the research literature, that this will be a great way to get the message out broadly.

Stay tuned as we develop this over the next few months!

Yours in Rhinocation,


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Black Rhinos in their majesty - the beneficiaries!
Black Rhinos in their majesty - the beneficiaries!

We are excited to be able to expand this project even more than it was already! We have hired a really skilled, creative, and innovative conservation educator who has been involved at the highest levels of these kinds of campaigns!

Ms. Pletcher will be working with Helping Rhinos USA to expand this project in fall of 2019, and will be amazing. She has already started reaching out to teachers and principals across San Diego, Orance, LA, and Riverside counties to try to visit as many as 20 additional schools this fall.

These counties are where the majority of possible rhino horn consumers live, and where the majority of the confiscations of smuggled rhino horn have occurred. The children in these communities are already advocates for conservation. Our rhinocation efforts will build their abilities and knowledge to be passionate advocates for rhino conservation!

Welcome to the Rhinocation Team Ms. Pletcher!

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Children change cultures
Children change cultures

Children really can change culture. As anyone who has ever had a child of their own, or has been a very involved aunt or uncle can attest, when the child has an idea or an opinion about which they’re particularly passionate, they will not stop until everyone around them is aware of that. This fervor and determination can change culture, both in the short term and over the long-term.

It is for this reason that our Reducing Demand For Rhino Horn Education Program in the United States has been so effective. In 2018 we reached almost 1000 students, through the assembly and class presentations.

In addition we reached several hundred more students that used our curriculum, one that is constructivist, student lead, and incredibly engaging! Our curricula are standards aligned, and have been adopted by a dozen schools across the country. 

As you know, China and Vietnam are the largest consumers of rhino horn globally. Unfortunately, the United States runs in third place, because of the large number of people from that region that we are fortunate enough to be able to call neighbors and friends in the United States.

It is for this reason that we work with teachers in primarily Asian communities across the United States. If you have friends or neighbors that are teachers and they would be interested in using our curriculum, for having us visit their school, these ask them to reach out to us!

Thank you for all you have done to make our Reducing Demand For Rhino Horn Education Program such a success!

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Kids Rock!
Kids Rock!

Greetings all,

We are writing to ask for your help in connecting us with middle school teachers!

Thanks for your support of our education program designed to reduce the demand for rhino horn in the third greatest consumer of rhino horn - the United States. Is this as surprising to you as it is to us? We talk with people all over the country on a regular basis, and nearly everyone is surprised at this.

However, we are a wonderfully pluralistic country, with people from all over the world. The many immigrants who come add immensely to our country in many ways, but unfortunately some are also believers in the use of rhino horn for medical purposes. Even though there is no medically viable basis for the claims, a few subscribers to Traditional Asian Medicine continue to demand the horn.

This is why we are working in communities with great numbers of Asian immigrants to work with their children. As you'll undoubtedly agree, children are hugely influential of the opinions, and more importantly, the actions of their parents. Building empathy among children and empowering them to influence their families as well as their larger communities is a core part of addressing the main motivator for why rhinos are being killed for their horn.

This is where YOU come in! Are you an educator? Do you have family who are teachers? Are any of your friends helping to shape the next generation of citizens? We’d really love you to either engage with our rhino-focused interdisciplinary curriculum designed for middle school and high school students yourself if you are a teacher. OR, if you have family or friends who are teachers, please encourage them to reach out to us!

Reply to this email and let us know that you would like to join Team Rhino and help cause a crash in the demand for rhino horn.

Yours in Loving Rhinos,


P.S. Did you get the bad pun in the last sentence? A group of rhino are called a crash!

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Organization Information

Helping Rhinos USA

Location: Escondido, CA - USA
Facebook: Facebook Page
Twitter: @HelpingRhinos
Project Leader:
James Danoff-Burg
Escondido, CA United States

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Combined with other sources of funding, this project raised enough money to fund the outlined activities and is no longer accepting donations.

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