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Give Childhood a Chance and Keep Youth Drug Free!

by International Blue Cross
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!
Give Childhood a Chance and Keep Youth Drug Free!

A review of national laws, regulations and attitudes for managing alcohol-related harms to young people in sports settings was carried out by the Istituto Superiore di Sanità.

The report provides some interesting insights, such as: 

  1. The prevention of alcohol-related harm to youth is an important matter within sport settings. 
  2. Preventing alcohol related harm to youth should be a priority of national sporting bodies.
  3. The 4 most influential target audiences in sports settings for initiatives to be activated to prevent alcohol harms to youth are players, coaches/training staff, spectators/fans and bar staff.
  4. The sporting setting itself has added value to promote healthy lifestyles, including activities to prevent alcohol-related harms to the most vulnerable population target: young people. 
  5. Despite the presence of laws and regulations to protect young people from alcohol harms, there is  an overall low level of knowledge and enforcement, at national level and in sports settings. 
  6. There is the need of cooperation across organisations to implement alcohol policies for youth. 
  7. With reference to sports settings, more efforts and resources are needed to overcome the main obstacles for effective implementation of alcohol policy, that are the lack of:  
  • regulations on alcohol advertising and sponsorship linked to youth and sports in the sporting bodies
  • bar staff training on responsible serving of alcohol
  • alcohol consumption policies for young players within sport
  • knowledge on alcohol related-harms and on laws and regulations on alcohol and young people including sports professionals
  • monitoring controls of sporting bodies by the government. 

The International Blue Cross has made it its goal to close these gaps. IBC is investing heavily in working with governments around the world to improve alcohol regulation. 

With your support you can close the gaps discovered by FYFA. Thank you for your donation!


The Blue Cross of Nigeria addresses illicit use of dangerous drugs and alcohol and serves the people battling such problems. Certification and incorporation granted by the Corporate Affairs Commission of the Federal Republic of Nigeria in 2018  gave BC Nigeria access to NGO privileges. Team members were able to participate in national and international conferences and symposia on drugs and alcohol related problems.

The current insurgency of the Boko Haram in Nigeria coupled with poverty is a challenge that the Blue Cross of Nigeria has resolved to address. Nigerian youth traumatised by the insurgency have been forced into vulnerable circumstances (begging, human trafficking, drug abuse, alcohol misuse, crime, and other abuses as avenues for survival.

In response, BCN developed a strategic intervention program in 2018 to help widows, youths, children, the people most affected by the insurgency (known as Internally Displaced Persons (IDP)) to find a way out of their vulnerable situations and give them hope. 

The BCN solicits food and materials for them, educates about the danger of using alcohol and drugs to cope, and promotes an alternate drug-free lifestyle. Training, seminars and workshops teach care givers how to handle trauma, and other psychological problems, that are the result of witnessing the murder and maiming of family members, and being left homeless, wandering in the bush for weeks without food and water.

The interventions have a positive impact on the lives of individuals and families, establishing a new foundation for life, enabling the hopeless to regain hope. “Lives are touched, lives are changed, lives are impacted, and hopes are rekindled because people like you and I care.“

Help give hope to children around the world and prevent them from slipping into addiction. Thank you for your donation!

On March 8, 2019 was the International Women's Day. In many countries worldwide, large crowds called for more women's rights and gender equality on this day.

Equality of women and men is a cornerstone in the work IBC does in Chad, Congo-Brazzaville and Togo. Girls and boys are sensitized in gender-based violence and learn to critically reflect on inequalities persistent in our societies. They take part in common activities and learn to respect each other´s problems and needs.

One of the participants in Chad, Carine, 16 years old, talks about her experiences: 

„Through Blue Cross I became aware, how much I am exposed to discrimination and psychological violence – in my daily life with my family and out on the streets – just because I am a woman! Now I started to speak up against this. I talked to my parents and began to claim my rights at home. My brothers now share with me the daily tasks in the household – something which I was responsible before all by myself. I can communicate this awareness now to other girls and work towards a more just society. This means a big success for me and an important step ahead!” 

Life Skills Programmes - Empowering Vulnerable Youth in Africa

The Life Skills and Peer Education programme is a holistic prevention programme for disadvantaged youths in the field of alcohol, drugs, gender-based violence and HIV/AIDS. It targets mainly students and young people aged between 12 and 25 at public secondary schools as well as young people outside the school context.

By preventing youth from being harmed by alcohol and drugs, the programme decreases violence and disease in communities and enables the youths to lead healthier and fulfilled lives. Three activities form the core of the programme: Life Skills training, formation of young multipliers (Peer Educators) as well as media and policy work.

Thanks for your support!

Through your donation the projects can be further implemented. Women and men learn to make a difference in their environment and to break unhealthy structures for the long term. 

Help us to write more stories like the one by Carine. We are very thankful for all your donations!

Roundabout is a health promotion and prevention service for children and young people. It was initiated in Switzerland 18 years ago. There are almost 100 Roundabout groups with over 1000 participants. Roundabout is a combination of community and get-together with peers and dancing as a sport.

Many young girls feel fat, insecure and have a low self-esteem. In teenage years this leads to excessive drinking patterns due to group pressure or just to create a better feeling. In Roundabout the girls learn important life principles and develop a healthy self-image through the inputs of the dance teachers and the physical movement.

Roundabout helps to pass the demanding age phase of adolescence well and healthy, in order to lay the foundations for a stable health and lifestyle in the further life. Roundabout helps young people to appreciate their uniqueness by promoting personal and social resources and learning a healthy relationship to alcohol.

The approximately 100 groups have different performances and so the teens spend their free time in a positive environment.

With your donation, the street dance groups can be further implemented and children can be prevented from suffering from alcoholism. Thank you very much


All Alcohol is Harmful
Until now many researchers have spoken about the harmful use of alcohol; i.e. the emphasis has been on the user. It has been argued that people- their behavior and drinking habits are to blame for alcohol harm. IBC has taken a different view and we have emphasized that the problem is the product itself. Alcohol is not an ordinary product- it causes health harm and addiction, this is why strong alcohol policies are so important. Strong policies in turn guide public health and support people in healthier life style.  IBC advocates for evidence based policies to protect all people from this harmful product.
On August 23rd 2018, there was a significant publication in the field of alcohol research. A study by Global Burden of Disease collaborators conducted within 195 countries proves what IBC with many others in the field of alcohol harm have argued for a long time. All alcohol is harmful to health. The study highlights that:
”Alcohol use is a leading risk factor for global disease burden and causes substantial health loss. We found that the risk of all-cause mortality, and of cancers specifically, rises with increasing levels of consumption, and the level of consumption that minimises health loss is zero. These results suggest that alcohol control policies might need to be revised worldwide, refocusing on efforts to lower overall population-level consumption.” (Lancet study Published Online 23 août 2018

There is obviously limitations in all studies and some counter arguments are emerging already. Still, as a starting point we are now on the right track acknowledging that the product itself is harmful. People make good and bad health choices but products that are harmful to health need strong policies and good public health prevention.  The Blue Cross has a mandate to drive evidence based policies. Please read the study and use it to advocate within your country. Advocate for the WHO guided three best methods on alcohol policy: increased price and tax, limiting availability and restricting marketing. When we advocate for these we are changing the world together!

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Organization Information

International Blue Cross

Location: Bern - Switzerland
Facebook: Facebook Page
Twitter: @BlueCrossTweets
Project Leader:
Anja Tuchtenhagen
Bern, Bern Switzerland

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