Animals
 Canada
Project #8465

Puppy Mills = Puppy Cruelty

by Canadian Federation of Humane Societies
Vetted

Summary

We need your help to expose puppy mills for what they really are - factories churning out puppies for profit, with zero regard for their well being. There are no reliable Canadian statistics on the scope of puppy mills. To date, all we have are best guesses. A conservative estimate puts the number of puppy mills in Canada in the thousands. The Canadian Federation of Humane Societies and our members want to fund a first-of-its-kind report that will expose the puppy mills.
$35,000
total goal
$14,886
remaining
410
donors
0
monthly donors
5
years active

Challenge

While 3-4 million dogs are acquired every year through reputable sources across North America, many more are acquired through non-reputable sources - sources that are typically identified as 'puppy mills', 'backyard breeders' and pet stores where breeding and living conditions are optimized for owners' profit, at the expense of the animals' welfare.

Solution

The Finding Fido program will directly influence people's attitudes and behaviours around getting a dog. This end result of this program is to directly and negatively impact the puppy mill industry and to shut them down.

Long-Term Impact

Directly through our aggressive social media campaigns we project approximately 12 million program 'impressions', primarily through website traffic. If only 5% of people experiencing the program take action, then we will potentially have diverted as many as 600,000 people from puppy mills, pet stores and disreputable breeders.

Resources

http:/​/​www.cfhs.ca
FindingFido site

Organization Information

Canadian Federation of Humane Societies

Location: Ottawa, ON - Canada
Website: http:/​/​cfhs.ca/​
Project Leader:
Barbara Cartwright
Ottawa, ON Canada
$20,114 raised of $35,000 goal
 
 
520 donations
$14,886 to go
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