Training workshop encourages effective road safety
Training workshop encourages effective road-safety journalism
With the passenger helmet law enforcement scheduled for 1 January 2016, in which motorcyclists will be fined for their passengers who are not wearing helmets, journalists are gearing up to increase awareness and promote helmet use. Media has the unique ability to communicate with the wider public to influence for good—it can play a vital role in cultivating a healthy road safety culture. AIP Foundation, with support from the FIA Foundation, organized a workshop to train journalists on how to best cover road safety topics and on fact-based, public-interest reporting.
The forum was attended by 40 journalists representing print, online, television, and radio media. At the workshop, journalists built upon their knowledge, skills, and resources to effectively cover road safety, specifically focusing on the enforcement of the new passenger helmet law, to better reach the greater community. Participants also drafted a year-long plan of topics and approaches to guide an active, informal network of journalists to promote universal helmet use through media.
U.S. Ambassador urges helmet use in holiday video message
“Every life is valuable, so please work together to stay safe during this holiday season and beyond,” spoke U.S. Ambassador to Cambodia, William A. Heidt as he sat beside his wife on a motorcycle and pointed to his helmet. This concluded a holiday video message for the U.S. Embassy’s social media pages, which received over 1,000 likes.
The Ambassador, who took office in August 2015, displayed important support to road safety by reminding the Cambodian public about the new motorcycle passenger helmet law, especially important as holiday seasons worldwide consistently see spikes in the number of crashes as more people take to the roads to travel or visit loved ones.
Cambodia’s new Road Traffic Law, which took effect January 1st, 2015 on all streets nation-wide, mandates helmet wearing among motorcyclists – drivers and now passengers, too.
In anticipation of upcoming enforcement of the passenger helmet law, Manulife donates 800 helmets
In celebration of the enforcement of the new passenger helmet law, AIP Foundation, with support from Manulife, donated helmets and raised road safety awareness at a Helmets for Families event at Sothearos Primary School.
Road safety stakeholders, students, teachers, parents, local, and international media representatives attended the event. At the event, 804 helmets were donated to students and teachers at Sothearos Primary School, extra-curricular activities such as a question and answer session on road safety topics, a road crossing simulation corner, and a helmet wearing demonstration were held to raise awareness about the importance of quality helmet use and of practicing safe road behavior.
The event welcomed the enforcement of the passenger helmet law, which was scheduled to begin on 1 January, 2016—traffic police will begin fining anyone found driving a motorcycle or riding as a passenger without a helmet. While the law includes passengers, the final sub-decree does not include child passengers in enforcement. Failing to include children in the law’s enforcement leaves children vulnerable to injury and/or death in the event of a crash.
U.S. Ambassador William A. Heidt and his wife
Students are happy to receive helmets