Safe Steps program launch event
In Cambodia, 12% of all road crash fatalities are students and nearly 50% of them are secondary and high school students (RCVIS Annual Report 2019). Students are mostly affected because they are just learning how to ride and sometimes partake in at-risk behaviors such as not wearing helmets. To continue adding to our mission of reducing these fatalities, AIP Foundation has recently launched its partnership with Prudential to bring their legacy program, Safe Steps, to Cambodia.
Safe Steps is an international education campaign, founded through the collaboration of Prudence Foundation which is the charitable arm of Prudential, International Federation of the Red Cross, and National Geographic. The program which runs in several countries across Asia has been implemented in Cambodia by AIP Foundation, starting March 25th, 2022.
The program aims to reach over 12,000 students in the next 2 years through a series of road safety interventions, including school-based road safety education, quality helmets donation, school zone modifications and community awareness raising. Through these programs, it is our goal that more students and vulnerable road users are protected against road injuries and fatalities, and more light is shed on the importance of practicing road safety in our community.