| Sep 13, 2018
Volunteers educate communities on helmet use
Helmets for Families partner Manulife Cambodia wins four International Customer Relationship Excellence Awards
Children participating in the Helmets for Families program in Kampong Cham City
AIP Foundation’s partner on the Helmets for Families program, Manulife Cambodia won four prestigious awards at the 2018 International Customer Relationship Excellence (CRE) Awards ceremony organized by the Asia Pacific Customer Service Consortium on 15 June, 2018. The award categories included: Best Corporate Brand of the Year, Customer Engagement Programme of the Year, Corporate Social Responsibility Leadership of the Year, and CEO of the Year in the Insurance Category – a special award from the Asia Pacific Customer Service Consortium (APCSC) recognizing Manulife Cambodia CEO and General Manager Robert Elliott.
Since 2017, AIP Foundation has partnered with Manulife Cambodia to implement the Helmets for Families program. The program targets children and their road safety role models – their parents. Overall, 935 students, 43 teachers, and 70 mothers (1,048 total) were direct beneficiaries of program activities. Since helmet delivery in November 2017, rates of helmet use increased from 3% to 95%. AIP Foundation and Manulife Cambodia will continue Helmets for Families through the 2018-2019 school year. The program will be implemented in a primary school in Preah Sihanouk Province beginning in November 2018 and ending in August 2019. It is expected that 945 students, 40 teachers, and 70 parents (1,055 total) will receive helmets from the program.
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Youth road safety ambassadors visit local communities to educate on dangers of distracted driving
22-06-2018- Phnom Penh, Cambodia
Safety Delivered ambassadors speak with a local pharmacy employee about distracted driving.
Throughout May and June, 60 youth road safety ambassadors from our Safety Delivered program visited businesses, households, and schools across four districts of Phnom Penh to educate residents on the dangers of using a mobile phone while driving. The students distributed educational pamphlets to the community members, put up banners, and answered questions on distracted driving during the meetings. Other forms of dangerous distracted driving behaviors were also discussed as part of the awareness raising campaign. In total, the students reached an estimated 45,000 members of the community with their messaging. The awareness campaign is part of our Safety Delivered program sponsored by The UPS Foundation.
View more photos of the students meeting with community members here.
Manulife volunteers and local police engage with Kampong Cham community on road safety concepts
12-07-2018- Kampong Cham, Cambodia
Police officer teaches important road safety signs to a student at Veal Vong Primary School.
As part of our Helmets for Families program in Kampong Cham City, 11 Manulife staff volunteers had the opportunity to ‘meet and greet’ with their local community while distributing leaflets on helmets and road safety. Manulife volunteers toured the local streets and engaged with over 600 business owners and residents to clarify road safety issues and to support the message of why wearing a helmet when driving a motorcycle is essential.
Later the same day, Kampong Cham-based police officers and AIP Foundation staff conducted a training session with 160 Veal Vong Primary School students aimed at improving students’ knowledge and awareness on road safety issues. The police officers encouraged students to always practice good road safety behaviors that would keep them safe while traveling on the road, either as a pedestrian, cyclist, or as a passenger on a motorcycle. The students were then given a knowledge test by AIP Foundation staff on the lessons they had been taught.
View more photos from the outreach program and training session here.