Cafe de la Selva is a small chain of coffee shops that sells organic coffee grown by indigenous communities from Chiapas.
The chain is the result of the collaboration of the Union de Ejidos de la Selva, a peasant organization, and the Vinculo y Dessarrollo civil association. Together these organizations have developed five successful coffee shops in Mexico City and have worked to develop the reputation of Café de la Selva among urban consumers. With over 20 years of experience, the Union collaborates with 1,250 families in 42 communities to ensure the adoption of better soil management and environmental practices.
By controlling the entire vertical chain of coffee production, the Union is able to improve indigenous farmer income and self-sufficiency.
Certified organic techniques allow farmers to control erosion, limit pollution, create a healthy environment for other species, and produce coffee that meets the demands of discriminating consumers.
This project has provided additional documentation in a Microsoft Word file (projdoc.doc).