How do you capture the imagination? And do it in a way that inspires people to learn more about bees? Build a GIGANTIC beehive touring throughout the USA and Europe! You might ask...WHY? It's a fair question. And one we're still grappling with. You see....honeybees have a way of drawing you in. They are such a rich subject that endless musings and conclusions can be drawn from them. Our sound installation, combined with our inspiring education program provides a space for people to do just that.
What's the truth about bees? Are honeybees really endangered? With recent press coverage and many competing agendas, in particular, farmers requiring honeybees for pollination and concerns regarding the disappearance of bees, conclusions can be illusive. Two things are for sure; firstly, bees are important to us (one in three mouthfuls of food we eat are pollinated by bees) and secondly, there is so much our communities can learn from bees and their incredible complex and cohesive societies.
Our program of education draws parallels between community cohesion and the environment, by focusing on a large interactive sound installation touring throughout the United States and Europe. We will add to the debate surrounding this topical concern, create awareness on the welfare of the honeybee and challenge our communities to learn from the symbiotic relationship we have with honeybees. With each exhibition an opportunity is provided for a new community to evolve, learn, adapt and interact.
Our sound installation is a great tool for fostering creative partnerships locally and has far-reaching and international significance >10,500 gallery visitors (6 exhibitions located in USA & Europe) >900 participating in education programs >Job creation for 62 individuals >6000 website visitors >Project documentary distributed nationally >National & local press campaigns & targeted promotion throughout the creative, industry, corporate & vulnerable sectors. This campaign is for the US Tour.
This project has provided additional documentation in a PDF file (projdoc.pdf).
Installation Magazine Feature