Innocent victims of accidents or immediate medical crises too often die or are permanently maimed because bystanders have no idea how to help them. The problem exists worldwide but is particularly acute in nations with poor or non-existent EMT services. PIVAT is designed to address this problem by providing brief, pointed and easy-to-follow instructions in CPR, traumatic bleeding control and other basic first aid in native languages in an easily accessed online social media platform.
A large percentage of the population in many nations still live in rural areas and face health issues not encountered by urban populations. A bad fever, infection or injury can rapidly become a major health crisis when qualified medical care is many miles away over difficult terrain or waterways. Even for city-dwellers in the "developed" world qualified medical response is not instantaneous and the critical minutes after an accident often spell life or death for the victim
Frequently, bystanders crowd around an emergency scene, taking smartphone videos while an innocent victim bleeds to death on a highway or a child succumbs to water inhalation. Fortunately, this is a problem with a ready answer. For the bystander with some knowledge of where to look for it, those same smartphones can be used to rapidly access IMCRA-PIVAT native-language tutorial videos explaining quickly what to do in a score of medical emergencies addressable by basic First Aid procedures.
The absence of basic First Aid knowledge in the general population is a pressing issue. Because of this ignorance, children drown who could be revived by CPR. Accident victims die of shock and blood loss which could be prevented by pressure and a tourniquet. People felled by stroke or heart attack could be saved by some very basic interventional knowledge which ANY informed bystander could take to save lives. PIVAT provides this knowledge and a little know-how can spread rapidly
