Tourism is where this pandemic hit first and hit the hardest, and it is the last activity that will recover from it. Therefore the best way to support the participants of the Route to Hope is to start a COVID relief fund, we will channel the funds collected during the lockdown to them for living expenses.
Mobility in Colombia has been halted since March 16, and even though during the last couple of weeks the central government has been issuing guidelines to safely reopen the economy, the tourism activity has not been included in the list of the activities allow to reopen, and will most likely stay out of the list for a long time. Additionally, all the participants in the Route to Hope are either independent or informal workers, meaning that neither of them hold a job contract. We need to make sure the suppliers in the Route to Hope understand that we continue to think about them, and let them know how important they are to us. The current government hasn't held the peace agreement signed by the preceeding president, and so the country has seen how small insurgent groups are born or revived. Ensuring some financial stability for these excombatants is today more relevant than ever!
We hope you enjoy the pictures of some of the spots and activities done during the tour. Keep supporting this beautiful dream. We will be waiting for you in Colombia, to travel the Route to Hope with us and meet the wonderful beings that are part of it!
On December 19 "A Route to Hope" was featured in the video "The Obama Foundation presents: The Year in Hope":https://www.youtube.com/watch?v=CB3ecWgy2Gg, we are sure this endorsment will propel sales for the project. We want to highlight the training session attended by some of the excomabtants in Cartagena on December 13, they were hosted by a group Zenu Indigenous people who have 3 years of experience in tourism as they run a tour in their workshop teaching to weave cañaflecha, this training was so meaningful because it connected two groups that can empathize greatly as the have lived thru similar experiences in regard to being excluded from the economic trade. The excombatants were treated as tourist so that they could understand what a customer expectation might be, and they were given tips on customer service, they also got to see how this tour offers a whole experience as it set-ups a historic background before going in to the hands on part of the tour.
Our next trial tour will be in March 5-8. We look forward to seeing some of you guys around! Information in email@example.com or http://www.insider.com.co/
For the past month, after we came back from the trial tour, we have been working on the post prouction of our tour. Analyzing what worked and what didn't. Triaing the vendors, changing things around. We have also began edting some audios that will have the purpose of offering context information. Three weeks ago, we went to a fair in a nearby city called Barranquilla, where we officially launched the product #routetohope and #rutadelaesperanza to international travel market for them to sell it abroad. It was a huge success! People in the world are not only curious about Colombia, but about the peace process. And this experience is definitely a way to enjoy a full Colombian story, with contradictions and conflicts, but also with the sociocultural wealth and enjoyment of an exceptional geography.
Our next trial tour will be in Dec 5-8. We look forward to seeing some of you guys around! Information in firstname.lastname@example.org
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